Elsa Sousa Email & Phone Number

Supporting education professionals in their marketing, developing their business through social media networks development.

Online

Off-site consultant for customer relationship and digital marketing management.Getting the best from social media (i.e. got the company a database of +27.000 targetted contacts/potential customers gathered from succcessful social media management) WITHOUT PAID ADVERTISING!

Online

Getting the best from social media WITHOUT PAID ADVERTISING!!Increasing brand awareness.

Amman, Jordan

• Ellaboration of the Marketing Plan and development of overall marketing activities• Digital Marketing management (+17.000 connections on LinkedIn and overall marketing activities supported by digital marketing strategies WTHOUT PAID ADVERTISING!)• Management of the Virtual Learning Environment• Management of the website• Design and creation of materials for face-to-face and online training

Lisbon Area, Portugal

Invited by the UCP's Managing Director, I took the challenge of develop and enhance the results of the Health Sciences Institute, considering all its Bachelor, Master, PhD and Executive Programs, responsible for:MARKETING/COMMUNICATION AREA- Definition of department objectives- Definition/implementation/control of marketing/communication plans and the proper action plans, including presentations/meetings with potential students and other DMU elements, events organization (Open Days, conferences, debates, seminars, exhibitions, fairs)- Site reformulation&update and social media management- Press-releases/mass media communication- Conception of brochures and flyers- AdvertisingSOCIAL RESPONSIBILITY/SOCIAL MARKETING AREA- Organization of National Contests for secondary schools' students - Organization of Worshops for secondary schools' students- Organization/support of the "Health Education Project" for secondary schools' students- Organization of Workshops about Cognitive Neurociences applied to Education, aiming all schools' teachersCUSTOMER RELATIONS MANAGEMENT AREA- Sponsorships/funds rising- Organization of activities for new students to promote their integration&retention- Coordination of Scholarship Programs- Establishment of partnerships with national and international health institutions and recruiters- Conception of the “Student Guide” and internal quality guide, coordinated with all different departments to facilitate and assure an effective student-centered culture- Organization of Alumni events and meetings- Support to the Exchange studentsPROJECT MANAGEMENT- Budgeting, scheduling and control- Optimization of time/resources and costs reduction- Funds rising - Weekly/monthly reports- Continuous and post data analysis for results evaluation and strategies/procedures improvement.

Lisbon Area, Portugal

Regarding the Economics and Business area (including also Finance, General Management, Marketing, Banking, Operations Management, Mathematics, Informatics, Statistics,...as also personal skills development workshops) and reporting to School' Dean, I was responsible for:MARKETING/COMMUNICATION AREA- Definition of department objectives and team management, definition/implementation/control of marketing/communication plans and the proper action plans, including presentations/meetings with potential students and other DMU elements, events' organization (Open Days, conferences, debates, seminars, exhibitions), site reformulation&update, press-releases/mass media communication, social media management, brochures and flyers conception, advertising and sponsorships and funds rising.CUSTOMER RELATIONSHIP MANAGEMENT- Social marketing activities to secondary schools' students (e.g. "Explaining the Economic Crisis for Young People")- Organization of activities for new students to promote their integration&retention- Coordination of the Mentoring Program, giving each student the opportunity to have an Alumni member, highly placed in the job market as mentor, advising him and following all his academic path- Coordination of the Scholarship Program, gathering sponsorships from companies to offer scholarships to high-level students, as also summer internships- Conception of the “Student Guide”- Follow-up of students’ academic development- Organization of Alumni events and meetings- Organization of volunteering activities/projects- Conception and implementation of satisfaction surveys and coordination with all different departments to facilitate and assure an effective student-centered culture.PROJECT MANAGEMENT- Budgeting and scheduling formulation and control- Optimization of time and resources and costs reduction- Weekly/monthly reports- Continuous and post data analysis for results evaluation and strategies/procedures improvement.

Responsible for:- Exchange programs management (including advisement to outcome students, support and welcome activities for incoming students, organization of the Tutoring Program and contacts with international universities- Formulation of the exchange website for outcoming and incoming students - National and international fairs presence/organization- Enhancement of international collaboration protocols- Training of the International Office new team members- Support to the Committee responsible for the international accreditations processes to EQUIS, AMBA and AACSB, as also for the Financial Times Rankings.

Lisbon Area, Portugal

• Marketing and Communication (external and internal) area• Financial area (budgeting, control and accountancy organization)• Internet (website management)• Projects Management• Training courses’ organization• Staff management and training• Definition of processes for time and resources optimization, costs reduction, as also for an effective internal communication, staff enrolment and an healthy and pleasant work environment

Lisbon Area, Portugal

Responsible for:• Office management• Definition of processes for time and resources optimization and costs reduction• Staff management and training• Marketing area (communication and meetings with potential customers)• Financial reports and forecasts, accountancy (liaison with the accountancy company)• Webpage management• Training courses’ organization• Marketing, communication and organization of the first online Master programs in Portugal in collaboration with CEPADE (Universitá Politecnica de Madrid, Spain).

Master'S Degree, Strategic Marketing Communication

Post-Graduation, Strategic Communication, Marketing, Planning

Activities and Societies: Coordinator of the Students's Volunteer Project at Catholic University, helping them to settle a good.