Senior Brand Manager
Current• Strategically manage the anti-infective portfolio, including KLAVOX, ZIMAX, HYMOX, and FLOCAZOLE, overseeing brand strategy, marketing campaigns, and promotional activities to drive market share growth.• Administer and optimize marketing budgets, ensuring efficient allocation of resources and achieving high returns on marketing investments.• Monitor and analyze performance metrics to assess campaign effectiveness, making data-driven adjustments to optimize marketing efforts and drive sales.• Lead the development and execution of integrated marketing campaigns, including digital, print, and in-person promotions, to increase brand awareness and consumer engagement.• Drive market research and competitive analysis to identify trends, opportunities, and threats, informing strategic decision-making and product innovation.• Oversee the creation of marketing materials and content, ensuring consistency with brand messaging and adherence to regulatory requirements.• Foster relationships with key stakeholders, including healthcare professionals, distributors, and industry influencers, to support brand initiatives and enhance market presence.