Els Berkers Email & Phone Number

Täby, Se

Gothenburg, Vastra Gotaland County, Sweden

Stockholm, Sweden

International marketing, network and business development services with a strong relation to brand strategies both for b-t-b and b-t-c. My vision: When implementing marketing (communication) strategies in another country, this needs to go hand in hand with approaching and building the right network in that country. The right brand & marketing communication strategy, a lot of hard work and empathy will lead to results.Using sport as a marketing communication and network platform is my favorite way to achieve this. Take a look at www.berkers.se.Current and recent consult assignments:(dec 1017-today) Actic Fitness GmbH: marketing strategy and marketing management(2015-2017) War Child Sverige: building the organization and network in Sweden together with Emilia Molin. (2013-2014) VBK: PR & Promotion Sportbooks (Autobiography Sir Alex Ferguson & Badr Hari)(2011-2013) Voetbal International: coaching brand & marketing team(2010-today) Weber Beamix: sportsponsoring strategy and implementation(2011) Unilever Sweden: consultancy with regard to sponsorship Svensk Olympisk Komité(2007-2010) Hema (various assignments): assortment & design strategy together with Planeta Design(2013) Amcor Germany: consultancy (2013) Van Dieren Sweden: business development & events in Sweden(2010-2012) ASDC: coaching marketing team at Arlanda Retail, rebranding was a part of the assignment.In brief:International brand strategy, marketing strategy, interim management, communication, sport-sponsoring, event, international business development, packaging.

Stockholm

Stockholm

Member relations: policy, strategy and networking. Organization of various events.The Dutch Chamber primarily promotes, stimulates and facilitates Dutch business in Sweden in all its forms and entities and secondarily Swedish business towards the Netherlands.

Stockholm, Sweden

Brand strategy, client relation, business development, project management, purchasing.Work on assignment basis for Planeta Design as senior account director, new business developer and purchaser.Major achievements were acquiring Dutch retailer Hema as a client (2009), procurement project for Care of Hotel (2007), Brio (2008), Oriflame (2008/9), Berns Salonger (2009) and project for Korsnäs (2009). Developing and building international network in Sweden and Europe in design, marketing consultancy, communication and paper & printing industry.

Stockholm

Eindhoven

Final responsibility for setting up and implementing global sales and marketing policy (based on account management principle) involving a seat on the board of management and running a number of key accounts, like Heineken, Bavaria, Sara Lee/Douwe Egberts and Avandis. Sales were 35% the Netherlands, 20% the rest of Europe - especially France, the UK and Denmark – and 45% Latin America. Sales Manager responsible for 12 full-time employees comprising 3 account managers, 6 account executives and 3 sales support staff whilst simultaneously being a member of the Innovation Team. During this period the sales department was organised more efficiently and focus has been set for account management. Special assignments included giving presentations and lectures on print and wrapping techniques to international conferences, international offices and design courses whilst maintaining customer relations with key suppliers and branch organisations.

Best

Co-ordinator for 3 sets of news service editorial staff at Brabant Pers (Brabants Dagblad, Eindhovens Dagblad and Nieuwsblad van het Zuiden) involving intense contact with journalists, government officials and those working in public institutions. Chiefly responsible for the efficient deployment of journalists actively involved in gathering news.

Eindhoven

Support to marketing management and international product managers in a variety of areas such as organising international conventions, preparing presentations, co-developing and drafting sales material.

Bsc, Business Economics

Atheneum, Atheneum