Elschwartzo Design is a privately held brand marketing consultancy.Clients: Baccarat, Douglas Elliman, Van Gogh Vodka, Marriott, Mandarin Oriental, 375 Park Avenue Spirits, Grand Life Hotels, Columbia Hospitality, Polaris Pacific, Ledcor Development, World Trade Center (NY + Seattle)• Managing up to 7 team members, including digital, brand designers, writers and account managers• Oversight of global rebranding projects that produced visual language and tone standards• Lead role in designing and writing digital assets for social, website and paid media placement• Secured over $10M in new business• Negotiation of all client creative fees

A global group consisting of W Hotels, The St. Regis and The Luxury Collection. An in-house team was used to reposition the three brands while launching in the Asia Pacific, Latin America, Europe, Africa and the Middle East.• Management of an internal creative team and hiring of additional freelance talent• Launched a $6M integrated marketing program and responsible for creative look across media including digital advertising, print collateral and photography• Overseeing creative direction of the international agencies• Authored brand standard guidelines, and held the lead communication role in guideline training between corporate and field operations• Partnered with purchasing to negotiate and manage $8M of print• Ongoing producer of all photo shoots in the North American, Asia Pacific and EAME divisions• Researched design trends to identify opportunities for next generation product development • Writing digital CRM copy for partnerships such as Sirius, Bose, Amex, Jonathan Adler and more• Participated in creating secondary brands

Black Ink was an integrated ad agency Clients: Pepsi, American Express Publishing, Chase, CNN, Forbes