I am a Versatile Media personality, Marketing, Branding, and communications Professional with skills and experience across sectors like fintech, oil and gas, Development, Advertising, etc., and a cofounder at Cashwise Finance.I am passionate about adding value through impact-driven conversations, bespoke communication, effective stakeholder management, partnerships for growth, community management, and Campaign strategies. As a lateral thinker with excellent managerial abilities, I understand the complexities of Marketing and targeted communications for achieving desired business results and efficiency. With over a decade of cumulative experience in Digital Marketing, Influencer marketing strategies, Blogging, Vlogging, Podcasting, Television and Radio Presentation and production, and Content Creation/curation, I have learned to apply both critical and lateral thinking as a problem solver and an innovator.A master strategist in reaching and engaging target audiences and Go-to-market strategies, I have done marketing in different industries and for both Web 2 and Web 3 companies. I played a vital role in the institutional partnership between Pan Atlantic University and Emurgo Africa toward blockchain adoption in Africa. CryptoTV Plus recognized her as one of the Top 40 African women in Blockchain. I have worked with and have been featured on platforms like Nigeria Info, Plus TV Africa, AriseNews, R2TV, Lagos Traffic Radio, Guardian Nigeria, etc. In her capacity as a media influencer, she has worked closely with media agencies (BHM, Plaqad, HK Strategies, DottsMedia, Alder Consulting, Anakle, etc) to help create and share amazing brand stories. I am also a Google influencer affiliate. My passion for meaningful conversations inspired me to hold the largest bloggers conference in Lagos state in 2018 and UnwontedConvos in 2019. I am the Author of an Ebook, titled “Oya start Blogging” aimed at inspiring impact bloggers. I am currently the host of season four of the Smartpreneur show - a dynamic content that spotlights the incredible journeys and stories of business leaders and entrepreneurs from various sectors and industries.I have helped brands such as TotalEnergies and SmallSmall Technologies maximize their marketing efforts through influencer marketing strategies and management at Mind-Mastik Media.
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Co-Founder And CooCashwise FinanceLagos, Nigeria -
Co-FounderCashwise Finance Sep 2022 - PresentCashwise is building an interoperable digital banking system and fintech wallets into one app which aims to make money movement seamless and easy. Join our waitlist via https://www.cashwise.finance -
Radio PresenterNigeria Info Fm Sep 2023 - PresentCo-host of “WHAT’s UP LAGOS”, the mid-morning show on Nigeria’s No. 1 Talk News And Sports Radio Station. -
Television PresenterSmartpreneurng Sep 2023 - PresentNigeriaSmartpreneur is a platform that celebrates entrepreneurial creativity, impact, and innovation. The show is a dynamic content that spotlights the incredible journeys, insights, and stories of business leaders and entrepreneurs from various sectors and industries.The show aims to showcase the diverse voices and stories that influence and shape our society. Watch Smartpreneur on STV, RSTV Portharcourt, and ITV Benin -
MemberPremiabn Aug 2023 - PresentPremiaBN is an exclusive, referral-only, private membership network focused on connecting and fostering leadership accelerating collaboration and meaningful engagement for Africans in Africa and the Diaspora -
Founder And Lead StrategistMind-Mastik Media May 2016 - PresentNigeriaMind-Mastik Media is an online based media company focused on Influencer Marketing Management, Website/Blog Design, Creative/Graphic Design, Copywriting for social media, Digital Ads and Trainings. We use the AIDA model, research, field experience and data with an aim to connect brands and consumers with theright information and target audience.Small and medium enterprises (SMEs) and large organizations across the oil and gas, services and fintech industries have employed and commended our services in Nigeria.www.mindmastik.com -
Founder/BloggerElsieisy Blog Dec 2012 - PresentLagos NigeriaPersonal blog - www.elsieisy.com
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Marketing ManagerCassava Network Aug 2022 - Jan 2023Responsible for developing and executing the company's marketing strategy across all channels. I successfully launched the company's first product, an easy to use off chain blockchain based avatar generator tailored to onbaord African to web3. Boosted brand awareness and generated leads while managing internal and external marketing campaign programsFacilitated institutional partnership between Emurgo Africa and Pan Atlantic University towards driving Blockchain adoption in AfricaManage and strengthen existing partnerships through collaborative marketing effortsInfluencers (KOL) marketing strategy, sourcing and execution for growthOverseeing brand campaign and social content. Represent brand in public forums and events.Monitor community engagement -
Co- AnchorWays Show Apr 2021 - Dec 2022Nigeria
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ProducerWays Show Apr 2021 - Sep 2022NigeriaWAYS is an evocative panel show featuring a group of outspoken, intelligent, sophisticated, fun and vibrant Ladies from diverse background, discipline and culture, discussing issues as it concerns Nigerians and Africans. WAYS defy religious, cultural and ethnic divides as the Ladies come together to take on issues as it affects us as a people. It currently airs live Monday through Friday on Plus TV Africa (DSTV 408); 8pm – 9pm
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Head Of Marketing, Brand & Corporate CommunicationsPennytree Nov 2021 - May 2022* Designed innovative branding and product strategies.* Developed strategies to incorporate PR and media to further enhance brand and build market share.* Created official company page on social media platforms to facilitate interaction with customers.* Identified low-cost opportunities to increase visibility and drive downloads, achieving over 20,000 downloads in 3months and 80% active users* Coordinated teams of design and build to manage all project objectives.* Copywriting and overseeing images, videos, emails and other collateral.* Resolved conflicts and negotiated mutually beneficial agreements to achieve customer satisfaction.* Developed and initiated online marketing campaign and Brand SEO to create brand awareness for PennyTree* Discussed SEO needs and optimized strategies for short- and long-term campaigns.* Created and facilitated online contests to retain members and attract new members through strategic partnerships.* Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.* Assessed marketing copy, art comps and final designs and compared with established specifications.* Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialisation.* Briefed senior executives on monthly projections, product launches and other marketing plans.* Collaborated with engineering, product manager, product owner and other stakeholders to create best practices marketing initiatives and media positioning for vertical markets.* Created social media content with consistent tone.* Analyzed and reported social media and online marketing campaign results.* Devised strategies and roadmaps to support product vision and value to business.* Analyzed competitor pages to locate backlink and keyword opportunities.* Developed marketing content such as blogs, promotional materials and advertisements for social media.* Overseeing Design Direction -
Video EditorReviews On The Couch Feb 2021 - Dec 2021Nigeria
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ProducerReviews On The Couch Feb 2021 - Dec 2021Nigeria
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Content CreatorReviews On The Couch Feb 2021 - Dec 2021NigeriaReviews on the Couch is a weekly show which focuses on creating meaningful conversations from movies. The show does not just review movies but breaks down the storyline with an anchor and 2 guests. The show highlights life lessons from movies and attempts to expand the conversation for advocacy and enlightenment. It is currently running weekly on youtube channel (Elsie Godwin)
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AnchorReviews On The Couch Feb 2021 - Dec 2021Nigeria
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Member - Programmes Review CommiteePlus Tv Africa Oct 2019 - Dec 2020Lagos, NigeriaI am responsible for Programmes Review - ensuring they meet Plus TV Africa and NBC Broadcast standard. -
Television ProducerPlus Tv Africa Jan 2019 - Dec 2020Lagos, NigeriaI have produced talk shows and programs like One on One, Tea Time, Ladies Talking Business, WAYS and virtual events such a Teach for Nigeria 2020 graduation and Lagos Leadership conference. -
Tv PresenterPlus Tv Africa Oct 2018 - Dec 2020Lagos, NigeriaAnchored live virtual events and live and recorded shows -
Contributing WriterGuardian Life Mar 2018 - Dec 2020
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Creator, Host, ProducerCrux Of The Matter Show Feb 2016 - Sep 2018NigeriaCrux of the Matter’ talk show is a Relationship, Dating and Sex based talk show which objectively tackle various issues bordering on relationships between men and women with interesting guests...showing on R2TV
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Television ProducerRoyal Roots Television, R2Tv Mar 2017 - Jul 2018Produced Talk show - Crux Of The Matter for R2TV -
Television ProducerRoyal Roots Television, R2Tv Mar 2017 - Jul 2018Lagos, NigeriaProduced Talk show - Crux Of The Matter for R2TV -
Television ProducerRoyal Roots Television, R2Tv Mar 2017 - Jul 2018Lagos, NigeriaProduced Talk show - Crux Of The Matter for R2TV -
Radio Show HostLagos Traffic Radio Apr 2016 - May 2018Lagos, NigeriaCo host on HeartMatter. Every Sunday by 10pm
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Radio Talk Show HostHappenings Radio Feb 2016 - Jan 2017Lagos, NigeriaI host "Crux of the Matter" where we discuss Relationship, Dating and Sex - Every Friday by 9pm GMT +1 www.radio.happenings.com.ng
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Public CorrespondentRealty Point Limited Mar 2015 - Jul 20163, Olaide Benson, Onigbongbo, Maryland, LagosNigeria Real Estate hub - www.nigeriarealestatehub.com• News content research, edit and upload (online)• Interviews with relevant personalities, transcribing and upload -
Social Media ManagerRevilo Jul 2015 - Mar 2016Ikoyi, Lagos, Nigeria• Administer and control budgets for different strategic actions• Content research, generation and upload for selected social media accounts• Monitor trends, monitor feedbacks and engage in dialogue online• Design social media strategies to build and enhance followers• Develop channels that strengthens engagements• Select what tools and app will be used to perform a task
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InternshipRose Radio (Africa'S 1St Online Radio For Women) Oct 2014 - Nov 2014Lagos Nigeria• News search• News casting• Guest invitation letter drafting and reply• Creation of Radio program flow idea
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Field AgentInits Limited Sep 2011 - Aug 2012Lagos, NigeriaField agent for Google trader Nigeria activation project• Validating uploaded listings.• Monitor and coordinating field agents.• Collect leads or contacts from field agents of unlisted. • Execute leads - over the phone and pre-scheduled office visits.• Generate content owner leads across all verticals and grow content owner pipeline.• Visit and Liaise with Merchants
Elsie Godwin Skills
Elsie Godwin Education Details
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Knight Center For Journalism -
Bachelor Of Science -
Voice Over Academy -
Fate Foundation -
Sonmori Comprehensive High School
Frequently Asked Questions about Elsie Godwin
What company does Elsie Godwin work for?
Elsie Godwin works for Cashwise Finance
What is Elsie Godwin's role at the current company?
Elsie Godwin's current role is Co-Founder and COO.
What schools did Elsie Godwin attend?
Elsie Godwin attended School Of Media And Communication, Pan-Atlantic University, Lagos, Nigeria, School Of Media And Communication, Pan-Atlantic University, Lagos, Nigeria, School Of Media And Communication, Pan-Atlantic University, Lagos, Nigeria, Knight Center For Journalism, Lagos State University, Voice Over Academy, Fate Foundation, Sonmori Comprehensive High School.
What are some of Elsie Godwin's interests?
Elsie Godwin has interest in Social Services, Children, Talk Shows, Economic Empowerment, Social Media, Civil Rights And Social Action, Politics, Education, Environment, Poverty Alleviation.
What skills is Elsie Godwin known for?
Elsie Godwin has skills like Blogging, Social Media, Microsoft Office, Social Networking, Customer Service, Entrepreneurship, Social Media Marketing, Marketing Strategy, Online Marketing, Microsoft Excel, Strategy, Strategic Planning.
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Elsie Godwin
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