Lead Product Designer
Toronto, Ontario, Canada
- Spearheaded the design and development of leading SaaS solutions, including Business Automation at airSlate Workflow, PDF Editing at pdfFiller, and Digital Signature at signNow.- Successfully integrated airSlate products with strategic partners such as Salesforce, Microsoft Dynamics 365, Microsoft SharePoint, Oracle NetSuite, and UiPath, resulting in outstanding customer reviews and significant financial returns, contributing to 60% of product revenue.- Designed Contract Negotiation and Document Generation funnels, which became major selling points for airSlate Workflow integrations.- Created the Web Forms editor from scratch, now utilized in 54% of user workflows.- Recruited and led a team of 4 designers and UX writers, fostering collaboration and innovation.Improved signing session success rate by 15% (where a 3% improvement is considered substantial) through user-centered design practices.- Successfully integrated AI features into the product, boosting user satisfaction and paid subscriptions.- Played a key role in enhancing company culture and supporting growth, seeing the team expand from 72 employees when I joined to over 1,500 today. Through dedicated effort and teamwork, we achieved an impressive ARR growth of over 650% during my tenure.