Elsi Pacheco Email & Phone Number

Stamford, Ct, Us

As the Founder and Chief Digital Strategist of Link Up Level Up, I drive the agency’s mission to empower women entrepreneurs and corporate professionals through tailored digital strategies and compelling brand development. My role involves deeply engaging with each client to understand their unique needs and vision, ensuring we deliver personalized solutions that elevate their online presence.I spearhead all aspects of digital marketing and web development, from initial strategy formulation to execution, focusing on creating impactful, measurable outcomes. I also oversee the design and implementation of innovative marketing campaigns that resonate with and expand our clients’ audiences.Annually, I organize "Elevate Her Lead," an exclusive event held in New York City that brings together select women from entrepreneurial and corporate backgrounds. This intimate gathering is designed to foster networking, personal growth, and leadership development, aligning closely with our agency’s ethos of lifting women to new heights in their careers.Through Link Up Level Up, I am committed to not just enhancing digital footprints but also building a supportive community where ambitious women can thrive both personally and professionally.

Stamford, Ct

As the Chief Marketing and Event Officer for Pacific House, I lead all marketing initiatives and fundraising events, ensuring the organization’s mission of serving the homeless and individuals affected by substance use is amplified across all platforms. My role includes developing and executing marketing strategies that drive community engagement, increase brand visibility, and boost fundraising.Since 2020, I’ve been instrumental in elevating Pacific House’s presence through innovative digital marketing and event management. I designed a comprehensive digital plan integrating social media, email campaigns, and web development, which led to a 79% increase in website traffic in 2024 alone. I also transitioned the annual fundraising gala into a virtual event during COVID-19, securing local dignitaries like Matt Blumenthal, resulting in a highly successful fundraiser.A key accomplishment was saving $80,000 in event costs in my first year managing the gala in 2019 by internalizing marketing, design, and event management functions that were previously outsourced. Under my leadership, fundraising events attract widespread attention and contributions, directly increasing our capacity to serve the community.Additionally, I took on public relations responsibilities, managing press releases and media relations. I redesigned Pacific House’s logo, website, and event materials to create a modern, cohesive brand identity, establishing the organization as a leader in the nonprofit sector.This role allows me to merge my expertise in marketing, event management, and digital strategy with a purpose-driven mission. By enhancing Pacific House’s digital presence, I help the organization make a tangible impact on the lives of those most in need.

As the Global Marketing Director at Market America, I spearheaded digital marketing strategies and branding initiatives that positioned the company at the forefront of the e-commerce industry. My role was pivotal in launching the Shopping Annuity program, which transformed how entrepreneurs engage with digital commerce, enhancing their business growth and digital footprint globally.In my eight-year tenure, I led major digital marketing campaigns, managed social media strategies, and was integral in redesigning the company's approach to customer engagement. This involved teaching best practices to over 25,000 business owners worldwide, significantly enhancing their market presence and digital savviness.I worked closely with the company's CEO, JR Ridinger, to develop targeted marketing materials that resonated deeply with our diverse clientele, ensuring that our marketing messages were not only seen but felt. My leadership in these areas contributed to Market America achieving over $9 billion in accumulated retail sales.My commitment extended beyond marketing; I also directed the production of key promotional videos and managed major public events, ensuring each touchpoint was an opportunity to enhance brand loyalty and company visibility.This role allowed me to blend my extensive background in digital strategy with a passion for innovative marketing solutions, driving significant ROI and contributing to the company's global expansion and success.

Greater New York City Area

Delivered well-rounded marketing insight in leading the publicity programs designed to improve the brand image of the organization. Prepared press releases and contacted people in the media to print/broadcast company’s materials. Effectively organized and conducted programs to develop contact between organization representatives and the public. Formulated annual reports and wrote proposals for various new and upcoming projects. Cultivated strong relationships with representatives of the community, consumer, employee, and public interest groups. Arranged public appearances, lectures, contests, or exhibits for clients to increase product and service awareness and to promote goodwill. Consulted with advertising agencies and staff to arrange promotional campaigns in all types of media for products, organizations, or individuals. Planned and conducted market and public opinion research to test products and determine the potential for products’ success, communicating results to client and management. Actively contributed to the community volunteer work as a team for habitat for humanity. Worked for 8 years in the multilingual department using the expert command of English and Spanish to lead on campaigns.