Distribution of ethnic Food , Dry Goods and Paper Product for Food service companies in the Ottawa Ontario area, serving Eastern Ontario and western Quebec

-Managing Sales & Marketing team .-Establishes sales objectives by forecasting and developing annual sales quotas for region and territories; projecting expected sales volume and profit for existing and new products.- Implements national sales programs by developing field sales action plans.- Maintains sales volume, product mix, and selling price by auditing product availability and supply and demand, changing trends, economic indicators, and competitors.- Establishes and adjusts selling prices by monitoring costs.- Contributes to team effort and define KPI .- Provide sales management, budget control, compensation programs and incentive plan.- Prepare monthly, quarterly and annual sales forecasts

Develop and manage business relationships with distributors in Levant Area Identifying, create and developing opportunities in market. Initiate and maintain a continuous evaluation of data reading concern competitors and our brand performance. Ensure our marketing plan is implementing on time and at the correct objectives.

Manage sales teams of 25 persons ( 3 sales supervisors , 7 credit salesmen , 11 cash van salesmen and 4 merchandisers. Manage all traditional trade channels (Retail, Direct Sales, Wholesale) Control & achieve budget sales volume / forecast Supervise, organize, plan and monitor the work of the sales teams to ensure that they are appropriately motivated to meet all sales targets Train the sales teams on advanced/basic selling skills, merchandising standards and Effective daily route plan Analyze channels performance versus target to meet their objectives. Plan and develop push activities – trade deals – and pull activities (In- Outlet consumer activities) to drive the sales volume through deals & consumer loyalty schemes. Expand the coverage areas from 1770 to 2530 outlets

-Manage a sales team of 47 persons (3 sales supervisors , 10 credit salesmen , 12 cash van salesmen and 22 merchandisers. -Manage all channels (Modern & Tradition trade). -Train the sales forces to manage the stocks management and monitor in-outlet stocks to ensure the freshness of the products.-Achieve & maintain the designate market shared versus the agreed KPI's.-Ensure that the sales force are properly equipped and motivated to achieve their objectives-Ensure to maintain and to develop the right route to market plan.-Work personally and on regular basis with all sales team in the market to assist them in managing customer issues, and improving performance.-Identify and pursue new business opportunities via expansion of the customer base, promotional activities, range extensions, or merchandising rotations.-Establish and maintain a high profile with customers at all levels especially senior managers of major customers.