Co-Founder + Partner + Ecd
CurrentUnbound is a fully integrated and independent creative agency founded on the idea of being Unbound. Unbound by the stereotypes, labels and ways of traditional agencies. We make ideas that are unbound. Ideas that can go anywhere and everywhere. We create ideas that are last. Sustainable ideas that allows for longevity. Ideas that are engaging, welcoming. That are culturally in tune. Whether it’s a social post, a TV ad, a campaign, content or an experience. Ideas that help a brand be what it wants and needs to be. Not what it is.We are media agnostic. We can do above the line, below the line or through the line because we have worked at all sorts of agencies including traditional, retail, BTL, brand and digital. But we don’t like to label ourselves, because ideas need to work for any channel you need to reach your goals. First we come up with the insight and strategy, then the idea, and then a channel plan combining the best iterations of the idea in the right place for the audience.Because the future is difficult to see, we like to pay attention to what’s going on, so we can turn on some lights. Whether it’s AI, brand partnerships with purpose, creating cultural collabs or bringing people, brands and culture together. From the big picture to the smallest touchpoint, we have created many brand platforms and have guided some of the world’s biggest brands. Covering everything from above the line campaigns, experiential, content, social, partnerships, collabs, influencers, e-commerce and retail.Clients: Peroni Nastro Azzurro (Global), Peroni & Aston Martin F1 (Partnership), Australia Open (Partnership), Sky Atlantic (Partnership), World Women Foundation (Global), Hammerson (UK, Ireland & France), Birmingham's Bullring, Bristol's Cabot Circus, Brent Cross, Southampton's Westquay, Ireland's Dundrum, Reading's The Oracle, Marseille's Les Terrasses du Port, Paris' O'Parinor, IvyFarm: A Cultured Meat Company (Global), OneBanx, Resolver, Grolsch, Asahi Global brands.
