Elsye Warsono Email & Phone Number

Jakarta, Indonesia

Jakarta, Jakarta, Indonesia

INNOCEAN (Hyundai Motor Group) - APAC Regional Headquarters, encompassing Indonesia, Thailand, Malaysia, Philippines, and Australia!- Work with internal, partners and third parties to setup the team. Provide consultation to establishment Hyundai Motor Asia Pacific's data and digital transformation.- Develop SOP, Services, and Initial investments to support and start the data campaign efforts, continue with develop data analysis and insight generation from the first party data in CDP and DMP platforms.- Develop integrated framework and roadmap for Business Intelligence that connect the online and offline channels in each customer experience funnels (Paid media, field Sales, ecommerce, after sales, CRM, and loyalty)- Create strategies and optimization plan for end to-end campaigns and communication from lead generation to customer retention journeys.

Jakarta, Indonesia

We're on the path to achieving something incredible to #MakeHistory and deliver a #smokefree future. #Unsmoke Your MindPart of PMI Global team, responsible to develop and implement omnichannel digital consumer experience strategies in APAC markets. Ensure excellent implementation of engagement programs from quality acquisition, retention, churn management, and win-back. Ensure engagement activities are consumer-centric and data-driven to increase consumer equity by optimizing global capabilities. Accelerate adoption of marketing technologies.

Jakarta

Iris RM Jakarta – Data-driven and digital marketing partner. Part of the Iris Worldwide global network. We turn anonymous ID into identifiable customer data to create a personalized experience to optimize your Business Metrics Lead the business and deliver digital engagement strategic consultation.Responsibilities: - Develop long and short team business goals including P&L and growth- Lead more than 25 multi-disciplinary specialists (Business, program development, Analytics, IT, and operation)- Develop data-led consumer experience and life cycle strategies for different industries.- Direct customer data analysis, segmentation, and Audience targeting.- Develop personalize digital marketing through effective marketing technology implementation. Projects - Developed a Data-Driven Marketing POC for a market-leading technology company in APAC markets.- Designed and developed a blueprint of SKOR engagement platform (https://skorpoints.com/)- Built a single customer view across CRM, digital, and social channels by integrating data across the MarTech stack (SAP CRM, Hybris, Adobe DMP, Gigya among others).- Developed strategy, technology enabler, and relationship for Asian Games sponsors.Company Award The Most Effective Cost Business Unit

Jakarta

Omnichannel with a focus on digital marketing & CRM strategist agency with a team of specialists who have a passion for customer data analysis, technology, and digital consumer relationship. Responsibilities:- "Connects the dots" around business and consumer insights, and articulates concepts and solutions clearly and compellingly to clients- Lead the translation of brand strategy platforms into creative branding and marketing communication plans that support client goals - To oversee strategic planning, analytics, and program implementation are highly achieved.ProjectsI had helped various international brands to develop roadmaps for consumer experience innovation to achieve their commercial and marketing goals through testing, measurement, and data modeling.: - Developed Multi-Brand CRM and Loyalty Program for Nestle Nutrition Brands. - Developed Nescafe Dolce Gusto Loyalty program - Developed CRM of Samsung Electronics Indonesia - Iris RM business process and team reengineering. AchievementWin international brand's pitches.Company Award 2015 | Best Revenue Achievement

Jakarta

Drive the client’s business by thinking well beyond where the business is now and applying creative business thinking while optimizing assets, resources, and tools on behalf of clients. AchievementCompany Award 2014 | Best Leadership

Jakarta

Mediatrac Fractal Collective Intelligence is an analytics consulting firm. Its competency is converting data into actionable business strategies for companies in various industries ranging from Fast Moving Consumer Goods, Retail, Telecommunications, to Financial.Responsibilities1. Converting business problems to the analytical framework2. Develop methodology for new analytic product and cases3. Translate modeling output into business insight and strategy recommendation4. Manage and monitor analytic team to ensure team achieve its target and objectives5. Develop new analytic team and improve their capabilities.

Jakarta, Indonesia

EWAYS is an outsource company providing an end-to-end solution and support for CRM initiatives.- Responsible for work with clients of the company to provide customer level analytical and statistical modeling support.- Apply statistical techniques to develop and deploy predictive models in support of customer acquisition, cross-sell, retention and win-back strategies- Provide robust campaign back-end analysis, along with recommendations for future campaign enhancements- Manage and monitor analytic team to ensure team to meet its target and objectives.

Transferred from Astraworld to Toyota Astra Financial Services (TAFS), I had the opportunity to experience building CRM department from scratch.PT Toyota Astra Financial Services is exclusive financing company for Toyota, the 31st subsidiary of Toyota Financial Services Japan- Build up Customer Lifetime Value through Customer Life cycle.- Develop Customer Interaction Center (Contact Center, Website, SMS & Mail Broadcast)- Develop Added Value Product & Service to Customer- Measure & Increase Customer Satisfaction by strengthen- Create Cross Selling & Up-Selling Opportunity through Database Marketing- Branch opening feasibility study

Jakarta

Astraworld is Astra business unit that is designed to assist Astra Automotive Distribution companies on CRM capability building.- Generate CRM Initiative - Develop Campaign: Business Process, SOP, and monitoring system- Coordinate Campaign Execution and Campaign Analysis- Transform Data Analysis to customer insight- Conceptually design new applications specifications.

Bachelor'S Degree, Engineering/Industrial Management

Education record