Offering help (from home or at location) to companies or business individuals in respect (a.) to knowledge of the (chemical and biological) CP market, (b.) to any management challenge that you might have or (c.) to any other business related activity that could needs some help from an experienced senior manager. This could include e.g. team development, individual growth, business growth, internal collaboration, improving transparency, structuring and organizing complex business processes, integration processes, change of mindset, etc. I’m open to discuss opportunities and design a tailor-made offer for support. Please also see www.go4growth.nl

Leading the cooperation with the objective to give all 7 independent member companies the support they need to make their business flourish. In that respect organize/manage (with a small team of dedicated experienced colleagues) all purchases, product testing, (solid and up-to-date) knowledge management and future oriented portfolio management for CP, biostimulants, leaf fertilizers and adjuvants. At the same time I'm responsible for business strategy and business development i.e. working-out and implementing a solid long-term strategy for the company. In 2020 we've redesigned our Mission, Vision and Strategy with a strong focus on our green footprint. From 2021 onwards we will implement the new strategy with a clear target to help farmers to realize a healthy soil, a robust plant and a profitable yield.

As Head of Marketing & Sales lead, steer and drive all strategic and operational marketing & sales activities for the crop protection business of Bayer Crop Science in the Netherlands in such a way that the short and long term targeted turnover, profitability and market share are realized.ACHIEVEMENT: A new strategic market leadership approach was developed at HQ in 2016 in order to increase focus on the product end-user next to a focus on our direct selling partners. I have worked out a country strategic plan for marketing and sales and have included my team as much as possible in the gradual steps of implementation. In a half year time I have changed the design and focus of the team, in one year time I have transformed the approach of our marketing and our sales planning and in two years time I’ve achieved a more customer-oriented mindset within my team.

(next to my role as Head of Marketing from 2009-2012 / next to my role as CCL from 2015-2017)Work-out, implement and manage/heading an across-country Marketing collaboration platform for Fruits & Vegetables (incl. potatoes) in Northern-Europe (BEL, FRA, GBR, GER, NLD, POL and Nordics = DNK, FIN, NOR and SWE).ACHIEVEMENT: I have initiated and worked out a business plan based on 5 growth initiatives to realize business growth in Northern Europe in the horticultural market by working much closer together across countries. With the obtained permission from the Regional Head a ring-fenced budget was granted for multiple years (for extra fte’s and extra OPEX). With a newly established team (representatives from BEL, GER, FRA, NLD, DNK, POL and GBR) I’ve successfully worked out and implemented a strategy resulting in a significant increase in revenues in horticulture crops.

Develop & maintain a comprehensive portfolio of biobased green products and guide the global functions and regional and country organisations to understand how to integrate biological crop protection with chemical products into integrated IPM/ICM based solutions.ACHIEVEMENT: With acquiring the biological company AgraQuest, a transition of the mindset of the organization was needed to work on integrating biologicals and chemicals. I have traveled around the world to discuss with HQ, regional and country teams opportunities of developing, positioning and actively selling biologicals next to existing chemicals. As a result there was a step-by-step global change in mindset towards inclusion of biologicals in integrated solutions. The worldwide turnover is steadily growing and biologicals are now an important cornerstone in Bayer’s strategy to ‘shape the future of agriculture’.

Initially setting-up the Marketing foundation for the new BCS organisation based upon the 2 legacy teams and steer the integration process. Responsible for the Marketing process at BCS which includes implementing a market driven attitude throughout the whole organisation. Next to that I was on behalf of the Northern European countries member of the global BCS Strategic Crop Platform for Vegetables from 2004-2012.ACHIEVEMENT: realized a modern customer oriented Marketing team with high innovation rate (various new introductions and label extensions annually) and strong business growth. I've implemented a holistic Marketing approach based on my phylosophy that "Marketing is not a function" but a state-of-mind, a customer focused behavior that everybody in a company should practice i.e. listen to the customer and develop products and services in order to fulfil his/her needs/desires/dreams or respond to his/her worries/concerns.

in 1995-1996 also Head of IT for NLDin 1997-1998 also Head of P&O (HR) for NLDin 1997 also Head of Sales for BNLin 1998-2000 also Strategic Manager at Stefes GmbH

Started at AAgrunol as Technical Specialist/Trialistin 1985 changed position to become Technical Advisorfrom 1988 - 1993 Product Manager (mix of Agriculture and Horticulture)