It (Inovatech) Director Latam
CurrentGENERAL RESPONSIBILITIESLead the IT department for Latin America Region at MSD Animal Health Division, accountable to be the face of IT operations for the Senior Business Leadership as a member of the executive committees for the region and Brazil. Primary focus on Sales and Marketing Processes and acting as a liaison for Back Office and IT Infrastructure capabilities. Leading a team of 16 members across Latin America.VALUE-ADDED PROJECTS AND ACCOMPLISHMENTS:• Definition and execution of the Digital Portfolio for the region combining global programs with local initiatives to deliver better experiences for the customers and to the field force. Main accomplishments in the CRM consolidation and strategy definition, eCommerce implementation, subscription business model. mobile apps to support products and digital marketing solutions to support our brands.• Strategic vision and planning to review our Data and Analytics solutions, redefining roles and responsibilities with business areas and creating a roadmap to deploy this new model.• Creation of a literacy program to educate more than 300 people about Generative AI and how to apply it to daily processes. Also launched Proofs of Concept to leverage AI in evaluating customer´s reaction, identifying pharmacovigilance events and image recognition for animal tests.• Implementation of the use of design thinking and open innovation to address business challenges and introducing a culture of learning and experimentation to discover new opportunities to grow the business. Awarded as Top 100 Innovative companies from IT Forum in 2023.•Participation as a member of the Global team to implement Product Model-Oriented ways of working in our organization.