GENERAL RESPONSIBILITIESLead the IT department for Latin America Region at MSD Animal Health Division, accountable to be the face of IT operations for the Senior Business Leadership as a member of the executive committees for the region and Brazil. Primary focus on Sales and Marketing Processes and acting as a liaison for Back Office and IT Infrastructure capabilities. Leading a team of 16 members across Latin America.VALUE-ADDED PROJECTS AND ACCOMPLISHMENTS:• Definition and execution of the Digital Portfolio for the region combining global programs with local initiatives to deliver better experiences for the customers and to the field force. Main accomplishments in the CRM consolidation and strategy definition, eCommerce implementation, subscription business model. mobile apps to support products and digital marketing solutions to support our brands.• Strategic vision and planning to review our Data and Analytics solutions, redefining roles and responsibilities with business areas and creating a roadmap to deploy this new model.• Creation of a literacy program to educate more than 300 people about Generative AI and how to apply it to daily processes. Also launched Proofs of Concept to leverage AI in evaluating customer´s reaction, identifying pharmacovigilance events and image recognition for animal tests.• Implementation of the use of design thinking and open innovation to address business challenges and introducing a culture of learning and experimentation to discover new opportunities to grow the business. Awarded as Top 100 Innovative companies from IT Forum in 2023.•Participation as a member of the Global team to implement Product Model-Oriented ways of working in our organization.

Member of the Premium Services organization, working with customers to provide advisory on their most critical IT priorities and get more value from the resources available in their Gartner contract.• Managing a portfolio of 30 clients in Brazil from different industries such as Healthcare, Life Sciences, Banking, Manufacturing amd Retail. All of them are CIOs or Senior IT Executives of large organizations.• Providing advisory on topics such as IT Strategy, Agile Organization, Product Orientation, Talent Management, Data & Analytics, Innovation, Enterprise Architecture and Portfolio Management among others.• Active member of the Healthcare and Life Sciences group to discuss market trends and propose new approaches to deliver more value. • Accountable for the retention and growth of account portfolio services

GENERAL RESPONSIBILITIES:Responsible for all IT functions at Boehringer Ingelheim Brazil: Strategic Alignment, Business Partnering, Application Development and Maintenance, Service Delivery, Infrastructure, Governance and Portfolio Management. Led a team of 26 people in a global matrix organization. Accountable for the relationship with the local Executive Committee and for the local budget.Responsible for combining the global corporate initiatives to local needs. Member of global Innovation groups.VALUE-ADDED PROJECTS AND ACCOMPLISHMENTS:* Led the transition for the new global IT operating model, including Change Management and Communication.* Complete revision of system landscape, covering the implementation of new ERP (SAP), CRM (Veeva-Saleforce.com), HRMS (SAP HR) and Business Intelligence (Qlikview + Cognos) solutions ­*Revised the profile of the IT Team and adapted the structure to the new operational context.*Strong interaction with Prescription BU to design and implement key initiatives:Digital Production House,Veeva CRM, Mobile Applications, Adherence Programs, Virtual Events.*Strong interaction with OTC Consumer BU to design and implement key initiatives:Trade Marketing, Master Data for Pharmacies, Veeva CRM, Transfer Orders and e-Commerce.*Implemented the Rollout of a global SAP ERP template, together with the concept of global shared services.*Mobility Strategy and Governance global definition: iPads as single device for the sales force; Development, publishing and maintenance of mobile applications for external customers; *Managed the project portfolio and local prioritization of demands for technology services, according to business priorities and drivers ­*Migrated services such as Service Desk, Printing, Data Centers and Communications to global/outsourced teams.*Acted as Innovation Coach of the global IT Innovation group.Organized Innovation Challenges in different formats and Intrapreneurship trainings.

GENERAL RESPONSIBILITIES:IT Manager in charge of the relationship and application life cycle for the areas of Sales, Marketing, Medicine and Human Resources. Lead a team of 8 people.VALUE-ADDED PROJECTS AND ACCOMPLISHMENTS:* Managed Marketing & Sales project portfolio which compose the CRM program of the company. Implemented and updated solutions for the following processes: Marketing Planning, Promotional Material Planning, Trade Marketing, Tender Management, Access Reps Support, Field Force Incentive Compensation, Field Force Hierarchy, Market Intelligence, Adherence Programs and Call Planning.* Managed the Business Intelligence program covering from Balance Scorecard to operational reports using Cognos platform, that became key elements to improve decision-making.* Implemented mobile solutions for the field force using smartphones (Blackberry and iPhone) increasing the quality of interactions e bringing more agility to the business processes. * Coordinated the CRM Development Center activities that provided services for South America, Mexico and South Africa related to development and configuration of Siebel CRM, delivering and average of 12.000 hours/year.

GENERAL RESPONSIBILITIES:Responsible for the relationship of IT and the internal client areas in search for enhancements in their processes, leveraging the proper use of technology tools. Covered the Innovation (R&D), Human Resources, Strategic Planning, Sustainability and Legal departments. Led a team of 3 Process Managers. VALUE-ADDED PROJECTS AND ACCOMPLISHMENTS:*Implemented new IT management and governance model, based on ITIL practices, outsourcing and alignment with business areas strategies, resulting on more flexibility and agility in the support of business growth demands.*Managed and prioritized the Project Portfolio and other IT initiatives for the client areas (average number of 6 projects and 25 evolutions per year), with a budget of R$ 2,5 million/year. *Conducted initiatives of Product Lifecycle Management (PLM), Web Portals, Open Innovation, Adverse Events Control, QR Codes, Sustainability,Performance Management, Talent Aquisition, Learning and Knowledge Management and the start-up of the Functional Foods business unit, resulting in an increase of partnership with academic organizations, less complaints regarding product quality, employee development and consistency on the launch of products.*Participation in the Innovation group of an internal multifunctional Project (Natura Mundi) that aimed to retrieve the innovative and entrepreneur spirit in the whole company.

GENERAL RESPONSIBILITIES:As part of the CRM Service Line, took part in many projects, from Strategic Alignment to Software Package Implementation. Also participated actively in the practice management regarding staff development, resource allocation and sales pipeline.VALUE-ADDED PROJECTS AND ACCOMPLISHMENTS:* Managed the project to review Kodak’s channel relationship model. It was identified the cost to serve each type of customer that allowed the rationalization of sales activities and the simplification of commercial discount policies, reducing the number of possible combinations from 1200 to 40.* Managed projects at Bandeirante Energia (Electricity and Power Company) that were part of the “Customer Service Excellence” program: Commercial Process Review – identified more than 400 enhancement opportunities in 4 customer service macro-processes. PMO – responsible to coordinate the efforts among 8 projects of the program and define a common methodology of reporting and project management* Conducted a CRM Diagnosis at GVT (Telco Company) to assess the alignment of all the existing initiatives with the company’s strategy and propose action plans to address the critical points in customer interactions and operational support, generating a roadmap of 33 initiatives for implementation .* Managed the implementation of Siebel ePharma 7.5.3 and Siebel Handheld at Boehringer Ingelheim Brazil for 300 sales representative users. This project served as baseline for other Latin America implementations and defined the organization of the Development Center for the region.* Acted as Account Manager for customers such as Roche and Boehringer Ingelheim.* Led a Project to define the infrastructure regional model for the implementation of Siebel CRM at Roche.* Led the creation and preparation of sales proposals for new engagements, generating sales of R$1 million/year. * Developed partnerships with HP and Siebel to create joint solutions for the pharmaceutical industry.

Consultant/Project Manager responsible for the implementation of SFA/CRM projects for the pharmaceutical industry, besides developing pre-sales activities. One year and eight months working at Synavant´s Mexican operation, taking part in projects, supporting sales efforts, selecting local team personnel, participating on business planning and assisting in office selection and in business planning. Siebel Customer Certified Consultant awarded by Wyeth Mexico..

Consultant on the implementation and development of custom sales force automation (SFA) solutions for consumer goods companies as Heublein (Diageo) and Ferrero.

System Analyst engaged on the development of engineering systems for Telecom and Electric Power companies.Developed and maintained solutions to map and manage the external network of customers as Telesp, CTBC, Eletropaulo, CPFL and CESP.

Worked at the internal IT Department supporting Financial Systems.