Eric Luke Email & Phone Number

Santa Monica, CA, US

Live stats & betting for combat sports - powered by YOU. Launching the first mobile app to crowdsource fight stats directly from fans watching live.

• Currently focused on building digital shopping experiences. - - - - -
• Brand management on digital retailers
• Search marketing & optimization
• Capabilities & systems rollout
• eCommerce analytics

• My summer role focused on developing search engine marketing (SEM) strategies for a major consumer goods category at Unilever.- - - - -
• Integrated the use of Google Analytics into our search agency's AdWords platform, allowing us to understand keyword performance and optimize campaigns by engagement rates.
• Initiated the effort to build Google Plus pages for each brand to yield higher social equity, search influence, and brand power on Google.
• Advised brand teams on specific AdWords tactics to boost campaign performance.
• Established new protocols to enhance the working relationship between brand teams and our search agency.
• Recommended best practices to improve ad copy for higher click-through-rates and increase qualified traffic.

• I worked as the sole dedicated marketing employee at TwentyAt, a New York City technology startup. We released a mobile application that organized all chat and social media activity for your favorite 20 people. From.
• Led the creative direction of marketing strategy and product branding.
• Performed the design and copywriting of print and digital marketing materials. Created slide presentations and promotional videos for investors and partners.
• Managed, designed, and wrote for company web pages, landing pages, Facebook page, Twitter account, LinkedIn company profile, and official blog.
• Created a booth at the 2011 Boston CollegeFest convention. Designed promotional giveaways. Pitched and "sold" the app the hundreds of college students.
• Guided product development through user experience design, which included the creation of mockups, storyboards, and video demos.

Dallas, Texas, US

• Analyzed/reported metrics, developed content strategies, and optimized ad targeting for the Dannon Light & Fit Facebook page.
• Directed regular maintenance and created a process workflow to correct bugs on a key feature in Samsung international consumer product pages.
• Evaluated tools and vendors for a key piece of the Lipitor online loyalty program. Produced strategic research and competitive insights for a major pharmacy client.

Burlington, Massachusetts, US

• Developed and designed company Facebook page, product web demos, and virtual conference events. Coordinated social media promotional activities.
• Designed print and digital marketing materials, such as sell sheets and promotional videos. Photographed brewing machines and produced images. Wrote, organized, and proofed copy on print and digital marketing materials.
• Led the development of custom interactive web demos. Performed vendor outreach and management. Created storyboards + specifications, guided design + artwork, and oversaw project goals + deadlines.

Boston, MA, US

• Created and ran promotional campaigns for One World Cuisine, a restaurant group with a portfolio of 7 restaurants and 4 retail locations in the Boston metro area.
• Built a social media marketing presence for each restaurant and brand, utilizing Facebook pages and Twitter to reach fans, community members, restauranteurs, bloggers, and the local media.
• Communicated with clientele, distribute promotions, and spread news about restaurants, stores, and club events though web and social media channels.

Boston, Massachusetts, US

• Utilized social networking to spread news around campuses about events, music entertainment, and product promotions.
• Worked street promotions for various brands and companies such as Honest Tea, Pretzel Crisps, Sabra Hummus, Rockstar Energy Drinks, and College Fest.

• Operated Apple and Sony systems to encode digital video and process media.
• Quality controlled and reviewed media & advertisements.
• Performed administrative work, reviewed invoices, and recorded inventory supplies. Maintained office & equipment and sent & received shipments.

Columbus, OH, US

• Customer service on the sales floor.
• POS, processed purchases and return transactions.
• Set up product displays and stocked merchandise, maintained store layout.

• Performed document production and data entry, including but not limited to tax forms, leasing and rental applications, as well as assistance in leasing process.
• Worked in maintenance and construction renovation for leased apartment units.