Live stats & betting for combat sports - powered by YOU. Launching the first mobile app to crowdsource fight stats directly from fans watching live.

Currently focused on building digital shopping experiences. - - - - - • Brand management on digital retailers• Search marketing & optimization• Capabilities & systems rollout• eCommerce analytics

My summer role focused on developing search engine marketing (SEM) strategies for a major consumer goods category at Unilever.- - - - - • Integrated the use of Google Analytics into our search agency's AdWords platform, allowing us to understand keyword performance and optimize campaigns by engagement rates. • Initiated the effort to build Google Plus pages for each brand to yield higher social equity, search influence, and brand power on Google.• Advised brand teams on specific AdWords tactics to boost campaign performance.• Established new protocols to enhance the working relationship between brand teams and our search agency.• Recommended best practices to improve ad copy for higher click-through-rates and increase qualified traffic.

I worked as the sole dedicated marketing employee at TwentyAt, a New York City technology startup. We released a mobile application that organized all chat and social media activity for your favorite 20 people. From strategy to execution, I developed marketing tactics and managed external communication with end-users, investors, and partners. True grassroots growth hacking as our one-man agency. My role eventually grew to include the strategy and design of specific app features and interfaces. - - - - - • Led the creative direction of marketing strategy and product branding. • Performed the design and copywriting of print and digital marketing materials. Created slide presentations and promotional videos for investors and partners.• Managed, designed, and wrote for company web pages, landing pages, Facebook page, Twitter account, LinkedIn company profile, and official blog.• Created a booth at the 2011 Boston CollegeFest convention. Designed promotional giveaways. Pitched and "sold" the app the hundreds of college students. • Guided product development through user experience design, which included the creation of mockups, storyboards, and video demos.

• Analyzed/reported metrics, developed content strategies, and optimized ad targeting for the Dannon Light & Fit Facebook page.• Directed regular maintenance and created a process workflow to correct bugs on a key feature in Samsung international consumer product pages.• Evaluated tools and vendors for a key piece of the Lipitor online loyalty program. Produced strategic research and competitive insights for a major pharmacy client.

• Developed and designed company Facebook page, product web demos, and virtual conference events. Coordinated social media promotional activities.• Designed print and digital marketing materials, such as sell sheets and promotional videos. Photographed brewing machines and produced images. Wrote, organized, and proofed copy on print and digital marketing materials.• Led the development of custom interactive web demos. Performed vendor outreach and management. Created storyboards + specifications, guided design + artwork, and oversaw project goals + deadlines.

• Created and ran promotional campaigns for One World Cuisine, a restaurant group with a portfolio of 7 restaurants and 4 retail locations in the Boston metro area.• Built a social media marketing presence for each restaurant and brand, utilizing Facebook pages and Twitter to reach fans, community members, restauranteurs, bloggers, and the local media. • Communicated with clientele, distribute promotions, and spread news about restaurants, stores, and club events though web and social media channels.

• Utilized social networking to spread news around campuses about events, music entertainment, and product promotions.• Worked street promotions for various brands and companies such as Honest Tea, Pretzel Crisps, Sabra Hummus, Rockstar Energy Drinks, and College Fest.

• Operated Apple and Sony systems to encode digital video and process media. • Quality controlled and reviewed media & advertisements.• Performed administrative work, reviewed invoices, and recorded inventory supplies. Maintained office & equipment and sent & received shipments.

• Customer service on the sales floor. • POS, processed purchases and return transactions.• Set up product displays and stocked merchandise, maintained store layout.

• Performed document production and data entry, including but not limited to tax forms, leasing and rental applications, as well as assistance in leasing process.• Worked in maintenance and construction renovation for leased apartment units.