When CEO’s charged with crafting their luxury brand’s identity need guidance on effectively positioning their products with consumers they seek out the knowledge of Branding Expert Elva Pellouchoud. With a 16 year proven track record of success within the luxury marketing sector, hospitality, resort real estate, restaurant, entertainment and consumer packaged goods industries, Pellouchoud has created programs that have garnered $4 million in sales. She knows how to present the meaningful… Show more When CEO’s charged with crafting their luxury brand’s identity need guidance on effectively positioning their products with consumers they seek out the knowledge of Branding Expert Elva Pellouchoud. With a 16 year proven track record of success within the luxury marketing sector, hospitality, resort real estate, restaurant, entertainment and consumer packaged goods industries, Pellouchoud has created programs that have garnered $4 million in sales. She knows how to present the meaningful specifics of brand strategies, development and creative campaigns in a meaningful way.Pellouchoud also knows the affluent buyer better than any marketing or research analyst in the industry. She knows their tastes and purchasing patterns; what motivates their spending and who they aspire to be. Most importantly, she knows how to assuage the psyche of the luxury buyer – who may not be suffering as much as other consumers, but is empathetic, nonetheless, to their circumstance – and reassure them that it’s OK to still enjoy life and spend their hard-earned dollars on a vacation, new car or other goods and services. After all such purchases, in their own small way, do help the economy and put money in employee’s pockets. Pellouchoud knows how to reach consumers with smart, and effective, marketing platforms and presentations that engage them without making them feel like they’re being “sold to.” The art of branding is what she and her team at Epiphany know; It’s what they do, and they do it better than anyone else.Marketing & Branding | Brand Identity | Brand Refinement | Brand Implementation | Brand Development | Brand Repositioning | Advertising | Social Media Marketing | Strategic Partnership Marketing | Cross-Promotional Marketing | Luxury Marketing | Philanthropy Marketing | Branding and Marketing Programs | Lead Generation Marketing Campaigns | Advertising Campaigns | Sales Conversion Marketing Programs | Relationship Marketing Programs | Comprehensive Marketing Plans Show less

• Supervised all creative campaign development managing the concept development to final production of direct mail programs, ad campaigns, on-site and off-site exhibitory programs, digital marketing programs, video productions, as well as sales support collateral materials. - Marketing campaign was the recipient of the 2004 National Home Builder’s Association gold award for the Best Marketing Campaign in the country. - Direct mail campaigns yielded an above average industry… Show more • Supervised all creative campaign development managing the concept development to final production of direct mail programs, ad campaigns, on-site and off-site exhibitory programs, digital marketing programs, video productions, as well as sales support collateral materials. - Marketing campaign was the recipient of the 2004 National Home Builder’s Association gold award for the Best Marketing Campaign in the country. - Direct mail campaigns yielded an above average industry response rates of as much as 6%. - Special event programs (launch events) resulted in the generation of as much as $87 million in sales of real estate product (homesites, condominiums, etc.) over the course of four days. • Managed all operational functions within the agency including the supervision and management of all staff (hiring, training, evaluating), weekly billing, collections and new business pitches. Prepared annual operating budget including pricing of all services, employee salary structure, and bonus plans.Luxury Real Estate and Resort Marketing & Branding | Luxury Real Estate and Resort Brand Identity | Luxury Real Estate and Resort Brand Refinement | Luxury Real Estate and Resort Brand Implementation | Luxury Real Estate and Resort Brand Development | Luxury Real Estate and Resort Brand Repositioning | Luxury Real Estate and Resort Advertising | Luxury Real Estate and Resort Social Media Marketing | Luxury Real Estate and Resort Strategic Partnership Marketing | Luxury Real Estate and Resort Cross-Promotional Marketing | Luxury Real Estate and Resort Branding and Marketing Programs | Luxury Real Estate and Resort Lead Generation Marketing Campaigns | Luxury Real Estate and Resort Advertising Campaigns | Luxury Real Estate and Resort Sales Conversion Marketing Programs | Luxury Real Estate and Resort Relationship Marketing Programs | Luxury Real Estate and Resort Comprehensive Marketing Plans Show less

• Led all strategic marketing development for agency clients, including comprehensive, integrated marketing plans from initial market research to the final evaluation of all programs. • Developed and implemented all client brand initiatives. Conducted all brand-storm audits, directed research efforts, developed brand strategies, outlined all tactical elements critical for successful implementation along with measurement metrics for program evaluation.• Supervised all creative… Show more • Led all strategic marketing development for agency clients, including comprehensive, integrated marketing plans from initial market research to the final evaluation of all programs. • Developed and implemented all client brand initiatives. Conducted all brand-storm audits, directed research efforts, developed brand strategies, outlined all tactical elements critical for successful implementation along with measurement metrics for program evaluation.• Supervised all creative campaign development serving in the role of a “traditional” agency Creative Director, managing the concept development to final production of television, print, radio, point-of-sale, outdoor and direct mail campaigns as well as logo designs and collateral materials. • Directed all public relations initiatives including media relations campaigns, grand openings, corporate special events, trade shows, community relations programs, crisis communications and executive media training.• Agency clients included, but were not limited to: Burger King, Moosehead Beer, Toyota, Havana Joe Boots & Shoes, Coca-Cola, Hard Rock Café, Jones Communications, MediaOne, Dick’s Last Resort, and Warner Bros.Marketing & Branding | Brand Identity | Brand Refinement | Brand Implementation | Brand Development | Brand Repositioning | Advertising | Social Media Marketing | Strategic Partnership Marketing | Cross-Promotional Marketing | Luxury Marketing | Philanthropy Marketing | Branding and Marketing Programs | Lead Generation Marketing Campaigns | Advertising Campaigns | Sales Conversion Marketing Programs | Relationship Marketing Programs | Comprehensive Marketing Plans | Media Plans | Website Marketing | Advertising Programs | Direct Mail Marketing Programs | Cross-promotional Marketing Programs | Ambassador Marketing Programs | Event Marketing Programs | Viral Marketing Programs | Development (fundraising) Marketing Programs | Linkage Marketing Programs Show less