Elvan Arslan-Bayhan

Elvan Arslan-Bayhan Email and Phone Number

Global Consumer and Market Insights Lead @ Weleda AG
Basel, BS, CH
Elvan Arslan-Bayhan's Location
Basel, Basel, Switzerland, Switzerland
About Elvan Arslan-Bayhan

Passionate and innovative marketing professional with International cross-category experience in brand management, advertising, marketing strategies, marketing research and consumer insights at leading companies in Switzerland, United Kingdom and Turkey.Specialties: Brand Management (strategy, positioning, communication activation) ATL & BTL planning and execution, TVC Strategy Development, Digital Strategy, Campaign Management, product development, NPD, New Product Development, Innovation Pipeline, Project Management, Media Planning, Portfolio Management, Master Planning, P&L Responsibility, Shopper Experience, Consumer Insight, Marketing Research, Client Management, Client Relationship,

Elvan Arslan-Bayhan's Current Company Details
Weleda AG

Weleda Ag

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Global Consumer and Market Insights Lead
Basel, BS, CH
Website:
weleda.de
Employees:
560
Elvan Arslan-Bayhan Work Experience Details
  • Weleda Ag
    Global Consumer And Market Insights Lead
    Weleda Ag
    Basel, Bs, Ch
    View
  • Weleda Ag
    Lead Global Consumer Insights & Market Research
    Weleda Ag Jun 2024 - Present
    Basel, Switzerland
    View
  • Weleda Ag
    Senior Global Consumer Insights & Market Research Manager
    Weleda Ag Jan 2023 - Present
    Basel, Switzerland
    View
  • Weleda Ag
    Global Consumer Insights & Market Research Manager
    Weleda Ag Oct 2018 - Jan 2023
    Basel Area, Switzerland
    - Extensive Strategic Marketing Experience to grow Weleda-Pioneer Certified Natural Personal Care Brand celebrating 100 years! Cross category experience in Natural and Organic Personal Care- Skin care, Body care and Baby Care. - Internal consultant for the Global Brand Team, defining portfolio strategies and 5-year innovation plans & guide rolling out strategic initiatives globally, based on consumer learnings to ensure a consumer centric & competitive global position in the personal care market.
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  • Bize Müsaade (Off We Go)
    Micro Influencer
    Bize Müsaade (Off We Go) Jan 2013 - Present
    @bizemusaade Lifestyle & Family Travel ~15k followersContent creator in TR and ENG
  • Hürriyet
    Freelance Travel Writer
    Hürriyet 2018 - 2021
    Active member of Freelance Travel Writers Community for Hurriyet Seyahat Travel Magazine. Hurriyet is one of leading newspapers in Turkey.
    View
  • Collect Moments Photography
    Owner / Freelance Photographer
    Collect Moments Photography 2014 - 2018
    Panama
    Set up freelance photography business in 2 countries, creating client bases from scratch2014-2015 Switzerland 2015-2018 Panamawww.elvanbayhan.blogspot.com/https://elvanbayhanphotography.pixieset.com/
  • Dunnhumby
    Client Insights Director - P&G
    Dunnhumby Jan 2013 - Jun 2015
    London, United Kingdom
    On-site Insights Consultant for P&G - Procter&Gamble. Responsible for delivering actionable customer insights to provide strategic direction for P&G client across multiple categories: Baby, Personal Care, FemCare, Grooming, Home Care, Laundry.
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  • Dunnhumby
    Client Insights Manager - P&G
    Dunnhumby Feb 2012 - Jan 2013
    London, United Kingdom
    P&G Client Insight manager for a number of Household categories including Laundry, Aircare and Dishwash responsible for creating and delivering strategic and adhoc insight plan across the supplier business including category, brand, research and commercial.
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  • Pladis Global
    Senior Brand Manager
    Pladis Global Aug 2010 - Sep 2011
    Istanbul, Turkey
    Defined and delivered business and marketing objectives of the Snacks' category including master innovation planning, introduction and execution of communication campaigns of 2 NPDs.
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  • Barilla
    Brand Manager
    Barilla Jul 2008 - Aug 2010
    Istanbul, Turkey
    View
  • Eti
    Junior Brand Manager
    Eti Jan 2006 - Aug 2008
    Istanbul, Turkey
    View
  • Vsi Netherlands
    Intern
    Vsi Netherlands Jul 2002 - Sep 2002
    Netherlands
    View
  • Efes Beverage Group
    Intern
    Efes Beverage Group Jun 2001 - Aug 2001
    View

Elvan Arslan-Bayhan Education Details

Frequently Asked Questions about Elvan Arslan-Bayhan

What company does Elvan Arslan-Bayhan work for?

Elvan Arslan-Bayhan works for Weleda Ag

What is Elvan Arslan-Bayhan's role at the current company?

Elvan Arslan-Bayhan's current role is Global Consumer and Market Insights Lead.

What schools did Elvan Arslan-Bayhan attend?

Elvan Arslan-Bayhan attended Westminster Kingsway College, Ifsak, Middle East Technical University, Orta Doğu Teknik Üniversitesi / Middle East Technical University.

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