Elvan Chen Email & Phone Number

Shanghai, China

Shanghai, China

Shanghai City, China

Shanghai, China

Shanghai City, China

China

• In charge of all marketing events inclusive of international, PR, media, online, consumer and trade events, covering budgeting, objective setting, strategic approach, creativity creation, media relation build up, third parties liaison, event implementation...etc• In charge of trade marketing inclusive of grand opening and POS exhibition, trade marketing support (trade media investment and promotion etc)• Represented RADO to negotiate co-op opportunity with third parties• Closely worked with RADO HQ to set up the best marketing strategy and solution for brand building as well as sales driving

• Worked with Sr. Vice President on new business development• Worked with ECCO and RADO marketing team to provide PR and event service on brand building, new product launch, KOL communication, media strategy, new shop opening…etc• Worked with P&G ER team to define and develop annual PR strategic plan for hair care category including the brands of Clairol, Pantene and Vidal Sassoon

• Schemed out and implemented brand communication and annual promotion plans• Created online ‘word of mouth’ and other website cooperation• Edited and supervised news releases and advertorials for promotions• Controlled quality of all productions for promotions• Coordinated with media and third parties for commercial cooperation• 2007 year-end and 2008 spring-summer promotions

• Schemed out annual strategic PR/ brand communication plans• Served as the key day-to-day client contact. Worked with client on tactical issues and provided strategic counsels, also managed internal issues and crises• Planned and implemented multiple regional and local programs for clients to strengthen their brand image as well as their relationship with local media• Supervised team staffs in release writing and editing and all other related documents• Successfully turned out consumers’ negative perception toward credit card by Financial Know How: Curing the Card Slave Crisis• Successfully accomplished GSK cervical cancer vaccine de-marketing campaign toward MSD• Successfully launched Johnson’s Baby Soothing Naturals with the average ROI of 25 (consumer and medical media)• Successfully re-launched Johnson’s Baby Sleep Series and reached all time high sales during the period (consumer and medical media)

• Schemed out and implemented online virus marketing/ brand communication plans• Created advertising copies for online events and product promotions• Built-up and maintained e-community for Shiseido on Yahoo!• Edited and delivered Iwant e-paper daily