Elva Ramirez

Elva Ramirez Email and Phone Number

Brand Communications Specialist @ Tend
New York, NY, US
Elva Ramirez's Location
New York, New York, United States, United States
Elva Ramirez's Contact Details

Elva Ramirez work email

Elva Ramirez personal email

About Elva Ramirez

Veteran multimedia storyteller and MBA graduate with communications, brand consulting, artificial intelligence and data analysis experience. Self-motivated, collaborative, decisive, and structured. Excellent at working with and delivering against deadlines. Possess a strong sense of ownership and responsibility, and the ability to galvanize teams and partners to action.Media training and talking points | Strategic communications | Artificial intelligence | Project management | Cross-functional Team Leadership | Data Mining | Multi-channel content development | Brand strategy | Data analytics | Internal & external communications | Executive communications | Video production | Presentations | Press releases | Visual content | Programming | Thought leadership | Research | Creative direction | White papers | Editorial and Newsroom Experience | Copy editingExperience with: Canva | Adobe Photoshop | Microsoft Office | Google Sheets | Excel (Pivot Tables, Power Query) | Adobe Premiere | Python | Pycharm | Jupityr Notebooks| Tableau | Later | Miro | SmartSheet | Monday____________I am a longtime wine and spirits reporter, covering alcohol and consumer trends for multiple publications, including Bloomberg Pursuits and Forbes. My second book, "Sparkling," featuring original and classic Champagne and sparkling wine recipes, debuted May 2024 by Union Square Publishing. My first book, "Zero Proof: 90 Non-Alcoholic Recipes for Mindful Drinking" (2021, Houghton Mifflin Harcourt), features original recipes from top bartenders all over the world, as well as a history on the temperance movement. I'm also a former live video news producer, who is adept at working with multiple people and making decisions in real-time. I spent years programming for editorial and breaking news, and am an experienced video editor and visual storyteller. MBA coursework includes: Data Analytics, Programming (Python), Data Mining / Regression Analysis, Organizational Management, Financial Modeling with Excel, Natural Language Processing, Data-Driven Marketing, and Corporate Strategy, among others.

Elva Ramirez's Current Company Details
Tend

Tend

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Brand Communications Specialist
New York, NY, US
Website:
hellotend.com
Employees:
554
Elva Ramirez Work Experience Details
  • Tend
    Brand Communications Specialist
    Tend
    New York, Ny, Us
  • Outlier
    Artificial Intelligence Writing Editor
    Outlier Jan 2024 - Present
    San Francisco, Us
    Work directly with generative artificial intelligence large language models (LLMs) to draft, edit, and review original AI prompts following pre-set model parameters and design standards. Edit and optimize natural language written content for clarity, accuracy, user quality, and safety protocols with single- and multiple turns.Used reinforcement learning human feedback (RLHF), supervised fine-tuning (SFT), model training, prompt generation, response preference ranking, precise instruction following (PIF), and response evaluation across mixed modalities (images and text).Evaluate and engineer prompts. Generate and refine original responses to facilitate the learning process of artificial intelligence models across various scenarios and protocols, writing styles, and user intentions. Edit content from other writers to ensure adherence to formatting guidelines, accuracy, and model specifications.
  • Union Square Publishing Et Al
    Author
    Union Square Publishing Et Al Apr 2021 - Present
    "Sparkling: Champagne and Sparkling Cocktails for Any Occasion," Union Square Publishing, May 2024. Featuring original and classic recipes from top bartenders, this effervescent guide adds celebratory glam to every moment."Zero Proof: 90 Non-Alcoholic Recipes for Mindful Drinking," Houghton Mifflin Harcourt, April 2021. Named one of Publishers Weekly's Best Books of 2021; Top 10 Finalist, Tales of the Cocktail Best Cocktail Book.Contributor, "The Oxford Companion to Spirits & Cocktails," edited by David Wondrich and Noah Rothbaum, Oxford University Press. Published Jan. 2022.
  • Freelance Journalist
    Freelance Journalist: Rolling Stone, Forbes, Bloomberg Pursuits, And More
    Freelance Journalist Sep 2016 - Present
    Specialized in the spirits, hospitality, and travel industries with bylines in Bloomberg Pursuits, Rolling Stone, Forbes, DuJour, Elle, Town & Country, Saveur, Cool Hunting, and more. Focused in the spirits, hospitality, and travel industries including stories on emerging consumer trends, bar culture and new products. Expertise on the rise of the non-alcoholic / sober-curious movement and the impact on traditional bars and liquor brands. Experienced video producer involved in all aspects of live and taped content creation, from scripting to booking and post-production.Invited Contributor at Nieman Journalism at Harvard University for 'Predictions for Journalism 2019' published in December 2018.
  • Brand Strategist
    Freelance Brand Strategist
    Brand Strategist Sep 2016 - Present
    Offer press strategy, media training, and product messaging for clients including major spirits companies and consumer and tech start-ups.Design integrated media plans incorporating earned, owned, and paid content to establish brands as industry leaders and build relationships with top-tier reporters.Execute successful social media campaigns for trade and consumer audiences, providing creative direction for campaigns and photo shoots.Host educational seminars focusing on optimizing AI workflows for publicists.Identify media angles, provide on- and off-camera interview training, and ghostwrite essays and speeches for executives on various topics.
  • Mka Insights
    Content Marketing Associate
    Mka Insights Oct 2023 - May 2024
    Paramus, New Jersey, Us
    Worked closely with the CEO of a biologics consulting firmCrafted a customized content strategy involving writing original articles, redesigning website, and enhancing existing contentImplemented a digital marketing initiative
  • Global Brand Equities
    Summer Mba Consultant
    Global Brand Equities Jun 2023 - Sep 2023
    Conducted comprehensive market research on the wine & spirits industry as an MBA Summer ConsultantContributed to programming and content development projectsDiscovered potential opportunities for new ventures in the wine and spirits sector
  • The Wall Street Journal
    Video Producer And Reporter
    The Wall Street Journal Aug 2006 - Aug 2016
    New York, Ny, Us
    Led the transformation of a video start-up into a renowned content platform attracting celebrities and newsmakers.Produced daily shows covering breaking news, lifestyle, tech, and business topics.Optimized workflows to enhance communication, minimize errors, and expedite publishing timelines in a fast-paced environment.Collaborated with technical and editorial teams, overseeing live graphics, show control, and video editing processes.Authored print features for WSJ Greater New York, Off Duty, and Personal Journal sections.

Elva Ramirez Skills

Breaking News Newspapers Ap Style News Writing Journalism Online Journalism Storytelling Headline Writing Feature Articles Copy Editing Editorial Live Video On Air Reporting On Air Hosting Live Events Video Production Producing Lifestyle Writing Blogging Multimedia Digital Media Social Media Writing Video

Elva Ramirez Education Details

  • Zicklin School Of Business
    Zicklin School Of Business
    General
  • Columbia University - Graduate School Of Journalism
    Columbia University - Graduate School Of Journalism
    Arts & Culture
  • University Of Pennsylvania
    University Of Pennsylvania
    English

Frequently Asked Questions about Elva Ramirez

What company does Elva Ramirez work for?

Elva Ramirez works for Tend

What is Elva Ramirez's role at the current company?

Elva Ramirez's current role is Brand Communications Specialist.

What is Elva Ramirez's email address?

Elva Ramirez's email address is el****@****hoo.com

What schools did Elva Ramirez attend?

Elva Ramirez attended Zicklin School Of Business, Columbia University - Graduate School Of Journalism, University Of Pennsylvania.

What skills is Elva Ramirez known for?

Elva Ramirez has skills like Breaking News, Newspapers, Ap Style, News Writing, Journalism, Online Journalism, Storytelling, Headline Writing, Feature Articles, Copy Editing, Editorial, Live Video.

Who are Elva Ramirez's colleagues?

Elva Ramirez's colleagues are Kimberly Mcvea, Jennifer Thekan, Jenny J., Alimaa Boldbaatar, Mohammad Aqib, Rdh, Kelly E., Ope Alliu.

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