Responsible for P/L of the business and operations, working on driving the growth of 16.7 USD bn Digital & Marketing Technology industry in Germany via establishing - Strong board of directors with 20+ C level marketers, media agency CEOS and technology leads.- Best practice sharing via must attend event- Launching global SMARTIES Awards programme into German speaking countries- Creating AI Advisory Taskforce to lead marketers in Germany

Driving the business growth and international expansion of the MMA to be the leading global industry body Marketing & Technology in Europe with physical footprint in 7 countries and membership across many more. With the leadership work influencing billions ($70-90 billion) in advertising spends, while evangelising mobile marketing and forging relationships with industry leaders and key stakeholders in addition to attracting the biggest CMO's and Marketing Leaders in the EMEA region.MMA Global is an industry trade association with 800-member companies globally and 15 regional offices. We bring together the world's top executives to architect the future of marketing and deliver on today's growth challenges.

Heyyo is an early-stage startup in the livestream and e-commerce marketplace that empowers sellers to go live and sell their products to a fun community of shoppers. Dedicated to entertaining and creating shopping experiences for the next generation, we're a live-streaming mobile marketplace where sellers can create interactive shopping shows to build a community they can engage and connect with.

4Play is a creative tribe that produces mobile products and SAAS services for the marketing industry.Trained and led 4Play tribe for product-led business expansion into new brands; 35% revenue uplift.Worked on the international expansion of 4play products via getting international recognition from award programmes.Grew b2b business via the introduction of new business models.

Launched Connected Marketer Turkey.Trained brands, service providers, NGOs, VCs and university students with the patented Marketing Framework of CM.Curated the first accredited Mobile Marketing & Strategy training in Mea region with Mobile Marketing Association (MMA) and Istanbul Technical University.

Responsible for development, execution and revenue of New Media and Big Data products.Cultivated relationships with key digital media players.( Agencies, Networks, Ad Technology Providers, Publishers, DSPs, SSPs, DMPs.)Introduced media first products and new business models under Real Time Marketing initiative.Developed and directed strategy for sales and penetration of Big Data and Performance Marketing tools.Operated as one of the leading business side owners of Turkcell's Big Data.Developed innovative business plans and sales strategies for vertical markets.

Responsible for execution and revenue of Enterprise Marketing Solutions and product development of Turkcell Display Inventory. Extended revenue 200%+ yoyManaged budget forecasting, goal setting and performance reporting for all mobile marketing products.Added value to marketing plans of enterprise customers by introducing creative advertisingconcepts.Cultivated relationships with key players in various industries to create ongoing and mutuallybeneficial referral systems. Oversaw 33 channel partners and added global players to current ecosystemLeveraged lead generation tools to increase profitability and product presence in themarketplace.Developed innovative business plans and sales strategies for vertical markets.

Responsible for marketing and loyalty campaign product launch and revenue.Identified, developed and evaluated the campaign product and pricing strategy with C-level exposure.Launched media first campaign products and developed business plans and sales strategies accordingly.Mainted close relationship with marketing executives and CMO's in all industry verticals.MMA Turkey Board Member & MMA EMEA Board proxy.

Responsible for local launch and overall revenue of Turkey.

Responsible for the overall Mobile Marketing Revenue and Partnership Ecosystem.Responsible for implementation of Mobile Marketing products in brands and agencies, close relationship with Clevel executives.Local and global award winning projects with major brands ( Pepsi, Garanti, Fritolay, Akbank, Vogue...)Co-founder and Co-chair of Mobile Marketing Association in Turkey. ( Rolled out the first Mobile event of Turkey in Mobile Advertising)Generated new revenue streams via new sales channels.

• MSN - Turkcell Digital Media Partnership Coordinator; integration of MSN & Turkcell products ( first time Microsoft integrated with a telco).• Global Speaker: Attended MMA (Mobile Marketing Association) EMEA board meetings, conferences and seminars as Turkcell spokesperson.• Worked on joint venture possibilities and new go to market startegies for Turkcell Mobile Advertising inventories. • Coordinated and lead co-branded campaign management for gnçtrkcll, İşTcell, First Class and other marketing segments: Strategic roadmap planning, product management and implementation via joint campaign ventures in different sectors. ( Lead over 1.000 projects, 22 award winning projects)

One of the first members of the Mobile Marketing Team to create an examplary ecosystem.Managed relationships and market strategies with Mobile Marketing agencies and third parties for Mobile Marketing campaigns, projects and product development.