As the Director of Internal Communications for McDonald's International Developmental licensed Markets, I am responsible for all internal communications, executive leadership communications and change management communications across 81 markets covering Asia, Europe, Japan, Latin America, Middle East and Africa.I also support the Global Franchising Officer and the Global Franchising Organization to develop the internal communications strategy to support the company's franchising activities.i'm lovin' it.

As the head of marketing communications for Philips Lighting in ASEAN Pacific, I managed a team of marcom managers to support marketing, communications and digital initiatives across our B2C and B2B audiences.As team manager, I provided overall leadership on all marketing communications messaging and direction that ensured the content and assets drive influence and brand preference to support sales across the region. Focused on a 360° campaign perspective, I aligned and worked on our on- and offline activities to lead potential customers down the purchase funnel. This included ensuring our digital assets drive awareness and lead consumers into the purchase path through our e-commerce platforms enhanced by search and performance-based marketing capabilities. I was involved in the setting up of the Lighting e-commerce store in Singapore and also provided ongoing support on digital activations to help drive traffic and online sales.For the professional audiences, I worked directly with the business teams to create sales and training toolkits that are segment focused to help elevate the sales capabilities of the local team as well as improving the sales pitch documents. To ensure a strong marketing ROI, we partnered with the local marketing team to co-create and also assess the effectiveness of regionally created assets. As the de-facto brand management team for the region, we also ensured all assets are in line with global guidelines for consistency. Internally, we partnered with the Product, Shopper Marketing, Market Intelligence and Go-to-Market teams to help develop marketing communication assets to support new launches. As the customer-facing team, we drive the 30-10-3 model with the Shopper Marketing team to enhance the overall customer journey within our branded and modern retail environments. We also help managed the relationships with external partners like Disney to launch and deploy marketing communications assets across the regions.

As the communications director for Philips Lighting in the Growth Markets, I am responsible for all corporate communications activities including external and internal communications as well as stakeholder relations for ASEAN & Pacific, Japan, Korea, Russia and Central Asia, Middle East and Turkey, India, Pakistan and Africa. As the senior communications leader, my role is to guide and drive strategic communications to build on the brand and technology leadership within the region with the media, key stakeholders and internal staff. I partner closely with the country teams and agencies to ensure that our communications are aligned and more importantly, supports local sales activities. Beyond driving strategic communications with our executive team, I also work to help elevate the skill sets and capabilities of our local teams and agencies to ensure we are executing at an optimal level. I am also responsible for crisis communications to ensure that we are able to protect the brand. As part of my stakeholder relations, I create roundtables and engagement opportunities with key industry influencers to drive brand leadership.

I joined Intel as part of the regional PR team covering Asia Pacific in 2005. My responsibilities include strategic PR counsel and development of regional programs for both media and analyst relations. I also managed global and regional executive communications for our management team.• I was the PR lead for Intel’s Atom platform for portable computing devices, as well as the embedded market segment and our software strategy in Asia Pacific. I also owned, managed and drive consumer and online excellence as part of the regional PR team. My five years at Intel has also seen me managed the company’s desktop, notebook and mobile computing platforms as part of my role in regional communications. • As part of the regional team, we were responsible for driving PR best practices for the region. This meant working closely with the 10 country PR managers to help them develop programs that meet the overall regional objectives and ensure consistency in communications.• On a daily basis, I worked with the global team, regional and local teams including senior executives and business owners to develop major stories that helped drive thought and industry leadership for Intel. • As part of program development, I planned and developed regional implementation plans that are executed across the region. This included handling and managing regional budgets to ensure consistent execution across the region by working with multiple parties and cross agencies. • I was part of an exclusive employee rotation program for high-performing staff to work in Intel’s HQ in Santa Clara, CA, driving global PR that included a key role in the news development and management in the US Intel Developer Forum. • I was also nominated for an employee rotation in Belgium as the PR manager for the Benelux region covering Belgium, Netherlands and Luxembourg from Sep to Oct 2010. This role provided me the opportunity to manage three distinct European markets.

I joined Hill & Knowlton (SEA) Pte Ltd as a consultant in 2002. I was appointed the account lead for Audi Asia Pacific and also the account lead for pre-merger Compaq and HP in the enterprise computing business.• I was a key consultant to the account and subsequently became responsible for the overall strategic directions supporting HP in the overall corporate and enterprise strategy and executive communications for Asia Pacific. This included brand and executive communications and also ensured consistent execution and information flow to the country teams. I managed a team of five consultants and had a matrix team of local agencies across the region to execute PR programs for HP. • I was extensively involved in shaping HP’s enterprise messaging to help ensure message resonance in APAC. My dual responsibility in Corporate Marketing also helped ensured that all enterprise PR programs tied into the overall corporate brand of HP in the region. • My success in managing the accounts resulted in my promotion to Senior Consultant in 2003 and Associate Director in 2004. I am well versed in corporate communications and enterprise technology and have strong experience managing regional media events and working with an extended team.

As a public affairs consultant, I provide public relations and strategic counsel to clients that included blue chip and government organizations. • Some of my key accounts included local blue chip companies like Neptune Orient Lines, APL and SMRT Corporation. I also worked on Agilent Technologies, launched LycosAsia in Singapore and was worked on the IPO launch of SMRT Corporation and SIA Engineering Company.• Besides helping my clients build up a strong media profile and develop the media communications, I also assisted them to create a corporate culture consistent of a listed company in a competitive environment.  As the team leader in-charge of handling Agilent Technologies’ PR efforts in the pan-Asian region, I work closely with Agilent’s Pan Asia and Europe PR manager to identify media opportunities and implement regional media relations program to raise the profile of the company. One of the key successes was a two-page coverage on the technological innovation of Agilent Technologies’ Lab in China with the leading Asia Inc. publication.

• My main responsibility was to build on the media profile for the research institute. This includes organizing media events for visiting professors and academics, new research breakthroughs and contribution to media articles. • I was one of the editors responsible for adding and editing content for the Institute's website and internal newsletter. This required me to constantly be in touch with the happenings within the Institute in order to promote the research through the Institute's website and newsletters.• Working with the website and newsletter honed my interview and photography skills to make the newsletter and website a more interesting read for the audiences.