Elvin works with business owners, CEOs, and future CEOs on their most important and challenging professional and personal issues, so they become more effective at exerting positive influence. He also spends part of his time developing programs to equip caregivers (eg parents of youth, family of frail, ill or disabled adults) with the confidence and ability to support their loved ones emotionally in their wellbeing. He was formerly a Vice President at Singtel, where he led an end-to-end transformation programme for the consumer business unit, spearheaded the launch of a new digital lifestyle business and restructured its digital product development. Prior to this, Elvin worked at NTUC FairPrice first as Chief Strategy Officer and then as Chief Omnichannel Officer. As the general manager for its e-grocery unit, he transformed its people, processes, and technology to compete more effectively with online platforms. Earlier in his career, Elvin was with Singapore Post as chief of staff to the Group CEO and SVP/head of its post office business. Prior to his appointments in Singapore, Elvin was based in the USA. After graduating from the University of Pennsylvania (summa cum laude) with degrees in International Studies, Finance and Management, he began his career as a management consultant with Bain & Company. He also worked for Walmart on global market development and Microsoft in corporate strategy and product management. Elvin serves on the Whitley Secondary School Advisory Committee and the Raffles Institution Board of Governors. He volunteers weekly to help those who need emotional or psychological support. His two children, five and seven, ensure he has an early start every morning and no shortage of things to do every weekend.