Elvira Palermo, Ba Email & Phone Number

Canada

Toronto, Ontario, Canada

Toronto, Canada Area

Toronto

Starting my own company, I had the privilege of working with national, provincial and local clients representing diverse industries and not-for profit sectors. I helped develop diverse Marketing strategies and corresponding Marketing Plans to assist clients articulate their internal communications; launch small businesses and create awareness, event.

Toronto, Canada Area

I was engaged to develop and implement Residential and Commercial marketing plans and projects for new and existing programs, and elevate public awareness and education about energy conservation. In this position, I define value propositions, execute community events, and manage communication projects. Additionally, I deliver corporate initiatives, pilot.

• In this role, I led product marketing and communication for the two highest revenue-generating portfolios: Investment Lending and the Self-Directed Platform. I created multi-year roadmaps, Broker and Advisor outreach.
• Instrumental contributor to MRS Group of Companies acquisition – transitioned 400,000+ dealers, advisors, and clients to the new organization through compelling branding, marketing, and communications.
• Bolstered brand among advisors; developed Continuing Education Program courses and seminars to meet demands of Advisors in-need of professional development credits and made recommendations for pioneering in the online.
• Expanded distribution channel for RSP and investment loans; cemented a critical partnership and headed marketing plan, press releases, web content, and collateral.
• Exceeded industry average for email/digital communication open rate metrics; deployed seasonal communication and email campaigns reaching 30,000+ Financial Advisors.

• I owned the entire marketing plan including development of collateral, web content, targeted email campaigns, webinars, advertising, roadshows, and tradeshows. I drove marketing segmentation strategies; built the.
• Rebranded entire suite of collateral to represent new company vision and promote reorganization; energized branding at every touch point – collateral, sales cycle processes, customer service, and website.
• Drove 80% email open rates; deployed automated email system for both marketing and sales functions.
• Executed highly-detailed and segmented research to measure awareness and brand equity; included up to 200 dealerships and 20,000 dealers. Leveraged results to define sales solutions and long-term strategy.
• Garnered national media attention through effective communication of a high-profile vendor partnership.

Toronto

Worked directly with Chief Marketing Officer and VP, Brand & Communications to lead the newly merged credit union's marketing and business development activities. Successfully centralized operation of two marketing departments Provided business development and marketing support to 46 branches and corporate servicesFacilitated focus groups among employees.

Bachelor, Political Science

Canadian Securities Course

Marketing/Marketing Management, General

New Media In E-Commerce

Teacher/Trainer Of Adults

Project Management