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Elvira Zernova (Smagina) Email & Phone Number

Head of HR Ozon CIS at OZON.ru
Location: Almaty, Kazakhstan 8 work roles 4 schools
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✓ Verified August 2026 3 data sources Profile completeness 86%

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Current company
Role
Head of HR Ozon CIS
Location
Almaty, Kazakhstan
Company size

Who is Elvira Zernova (Smagina)? Overview

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Quick answer

Elvira Zernova (Smagina) is listed as Head of HR Ozon CIS at OZON.ru, a with 1143 employees, based in Almaty, Kazakhstan. AeroLeads shows a matched LinkedIn profile for Elvira Zernova (Smagina).

Elvira Zernova (Smagina) previously worked as Regional Human Resources Business Partner at Ozon.Ru and HR Business Partner at Ozon.Ru. Elvira Zernova (Smagina) holds Career Coaching from Careerway.

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Email format at OZON.ru

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OZON.ru

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Profile bio

About Elvira Zernova (Smagina)

Experienced HR professional with a proven track record in talent acquisition, people management, and strategic HR planning. Skilled in building and implementing effective HR programs to support business objectives. Strong ability to collaborate with leadership and stakeholders to drive organizational success.14+ years experience in HR5+ years leading a team of up to 6 persons10+ years experience in internal and external talent acquisition (from mass recruitment to C-1 level roles, incuding internation search)3+ years in HR Business Partner role1 year experience as a training leader7 years in IT/ e-commerce companies2 higher educations: social psychology, civil and labor lawAdditional eductaion in career coaching

Current workplace

Elvira Zernova (Smagina)'s current company

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OZON.ru
Ozon.Ru
Head of HR Ozon CIS
moscow, moscow city, russia
Website
Employees
1143
AeroLeads page
8 roles

Elvira Zernova (Smagina) work experience

A career timeline built from the work history available for this profile.

Regional Human Resources Business Partner

Current

Алматы, Казахстан

Area of responsibility: set up and management of all HR processes in 5 countries (Kazakhstan, Belarus, Kyrgyzstan, Armenia, Uzbekistan), 600+ employees.- Partner with business executives, leaders, and their teams for the development of business strategies that boost productivity and growth.- Work with warehouse staff in cooperation with logistics leaders and HR BPs: planning the number on a weekly basis, monitor hiring results, turnover, control and approve career staff changes.- Work on research and development of policies for people and human resources management and provide such technical solutions that can help in achieving the employee initiatives’ and campaign goals.- Closely work with HR teams throughout the globe to keep the work focus on HR responsibilities like talent acquisition, employee performance management, compensation and rewards, and employee career development.- Analyze performance metrics like turnover, engagement, statistics on employee retention and experience to come up with ideas for improvements and enhancements.- Participation in the preparation of the annual personnel budget.- Manage the HR team (3 direct reports – HR business partners, 5 indirect – recruiters and HR admin).

Aug 2023 - Present

Hr Business Partner

Алматы, Казахстан

HR Business Partner at the leading e-commerce company in Russia & CIS for business units with total staff number 450+ employees: 1. Marketing and Advertising monetization, 2. Client Analytics, 3. CIS (office) team (product, sales, last mile).Responsibilities:1. Partner with business unit leaders to develop and implement HR plansaligned with overall business goals. This includes developing plans for recruitment, retention, talent management, and employee engagement.2. Lead talent acquisition efforts, including work with hiring managers and recruiters to develop job descriptions and conduct interviews.3. Ensure that newcomers receive proper onboarding and training to help them integrate into the company culture and understand their roles and responsibilities.4. Manage employee relations: act as a mediator between employees and management to address any concerns or issues that arise in the workplace. Also work to ensure that company policies and procedures are followed and provide guidance on employee disciplinary actions.5. Develop performance management plans and conduct performance reviews (two times per year).6. Collaborate with C&B managers to ensure fair compensation and benefits.

Sep 2020 - Aug 2023

Head Of Recruitment Operations

Москва, Россия

1. Managed a team of 7 subordinates and optimized mass recruitment processes.2. Implemented HR metrics to improve recruitment effectiveness.3. Sourced new online and offline channels to attract candidates.4. Developed KPIs for the mass recruitment team.5. Budgeted for yearly mass recruitment efforts.

Aug 2019 - Aug 2020

Recruitment Operations Manager

Москва, Россия

1. Developed recruitment processes for Yandex.Market warehouses.2. Managed mass recruitment and related roles for warehouses.3. Designed process flow descriptions and optimized automation

Feb 2019 - Jul 2019

Senior Recruiter

Москва, Россия

- Managed HR projects and recruitment for logistics, finance, category management, and operations departments. - Led training sessions on effective interviewing techniques.

Jan 2018 - Feb 2019

Recruiter

Moscow, Russian Federation

- Managed HR projects and recruitment back office teams (legal, HR, admin, finance) and commerce.- Managed international recruitment for Yandex offices in Europe, Turkey and China.

Jul 2016 - Dec 2017

Recruitment Consultant

Moscow, Russian Federation

My individual specialism was the recruitment of lawyers and compliance specialists into financial services, wealth management and real estate with particular focus in the following areas:Retail and Corporate Banking, Investment Banking, Wealth Management, Fund Management, Family Offices, Real Estate/ Retail.

Oct 2014 - Jul 2016

Recruitment Lead

Moscow, Russian Federation

Management recruitment process for international and Russian companies (industries: FMCG, Pharmaceuticals industry, Oil&Gas, Energy/Power Generation, Electronics, Petrochemicals, Management consulting, Telecom).Recruitment team creation, management and development (6 subordinates);Interaction with internal and external clients;Labor law consulting;Interaction with local and regional universities (job fairs and jobs advertising);Participation in development of CRM system Terrasoft.Recruitment TL since april 2012Senior Recruiter (april 2011 - march 2012)Recruiter (april 2010 - march 2011)

Apr 2010 - Aug 2014
Team & coworkers

Colleagues at OZON.ru

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4 education records

Elvira Zernova (Smagina) education

Career Coaching

Careerway

http://www.careerway.ca

Upper-Intermediate Certificate, General English Language

St.Giles International School (London, Uk)

Specialist, Civil Law, 4,5

Moscow Finance And Law University

Specialist, Social Psychology, 4,85

Moscow State University Of Psychology & Education

Diploma with honors

FAQ

Frequently asked questions about Elvira Zernova (Smagina)

Quick answers generated from the profile data available on this page.

What company does Elvira Zernova (Smagina) work for?

Elvira Zernova (Smagina) works for OZON.ru.

What is Elvira Zernova (Smagina)'s role at OZON.ru?

Elvira Zernova (Smagina) is listed as Head of HR Ozon CIS at OZON.ru.

Where is Elvira Zernova (Smagina) based?

Elvira Zernova (Smagina) is based in Almaty, Kazakhstan while working with OZON.ru.

What companies has Elvira Zernova (Smagina) worked for?

Elvira Zernova (Smagina) has worked for Ozon.Ru, Yandex.Market, Яндекс.Маркет, Laurence Simons, and Coleman Services.

Who are Elvira Zernova (Smagina)'s colleagues at OZON.ru?

Elvira Zernova (Smagina)'s colleagues at OZON.ru include Evgeny Strokov, Rudolf Stasilovich, Aqsultan Raykhanov, Alec Anikin, and Alexander Malinin.

How can I contact Elvira Zernova (Smagina)?

You can use AeroLeads to view verified contact signals for Elvira Zernova (Smagina) at OZON.ru, including work email, phone, and LinkedIn data when available.

What schools did Elvira Zernova (Smagina) attend?

Elvira Zernova (Smagina) holds Career Coaching from Careerway.

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