Andrew Elvish Email & Phone Number

Montreal, Qc, Ca

Genetec is the industry's leading developer of software for the Video Surveillance, Access Control and Automated License Plate Recognition markets. As Genetec's first Vice President of Marketing, I have overseen the stand-up of a powerful internal marketing team with a strong focus on digital, event, and public relations practices. At the same time, I have also lead the development of a structured internal Product Marketing group focused on market-facing tools, data analysis, and competitive intel. With the addition of responsibility for the Product Line Management team in 2013, I took on an even broader purview of both the development of our product portfolio through to the out-bound messaging and marketing of the Genetec offering.As a senior member of this fast-growing company's executive team, I have taken the lead on several strategic marketing and product initiatives from new product introductions, global media, PR and communications campaigns, to the implementation of the Challenger method in all outbound materials. In close collaboration with Genetec global sales leadership we are leading the innovation of how the physical security industry acquires, uses, and engages with leading-edge technology.A leader of a global team, I have a unique view into the changing landscape of international security, marketing, and product innovation, views that I share with our partners and end-users every day.

Montreal, Quebec, Ca

Atelier ID is the culmination of over 15 years of Software Marketing/Communications experience. As President I am responsible for overseeing the operation of a talented team of online marketers and web developers. Through one-on-one, team, and company interactions, Atelier ID is focused on providing its clients with a holistic, meaningful and rewarding process of brand and identity development.

Montreal, Quebec, Ca

As Vice President of Marketing & Operations I oversaw a broad portfolio of major corporate functions and lead the company’s customer-facing activities including brand development, go-to-market strategies, and communications planning, along with supervision and development of global customer support teams, quality assurance, and licensing technologies. This position reported directly to the President of Presagis. Notable Achievements:- Post-acquisition integration of MultiGen Paradigm, Engenuity, Terrex and CAE COTS group, and creation of the Presagis brand in April 2007, resulting in one of the most widely recognized software brands in the modeling & simulation market- Development of a unified web portal to streamline customer support, licensing, and client interaction resulting in greater client satisfaction, stronger brand exposure and a reduced call burden for support agents- Harmonization of accounting, CRM, marketing and web properties across four acquired companies, resulting in significant cost savings and post-acquisition synergies

Reporting directly to the CEO, I was responsible for the overall success of the company’s comprehensive marketing communications program. During my tenure I handled the communication plans for 2 major acquisitions as well as lead the communication strategy for Engenuity’s subsequent acquisition by leading Canadian aerospace company, CAE. Honoured with Engenuity’s Award of Excellence (top performer) 2006.

Burlington, Ma, Us

The mandate of this position was to develop a strong and decisive brand for Avid’s core products in the film & video markets. During my time with Avid my goal was to reinvigorate the image and appeal of Avid’s product lines by bringing an artistic sensibility and sophistication to the overall brand experience. Specific emphasis was placed on re-inventing the web, collateral, and event/experiential aspects of the corporation’s marketing campaign. Brand direction and design guidelines developed under my direction remained a part of Avid’s public profile for several years after my departure.

Ca

As the Director of Marketing and Communications at Softimage I was responsible for the advancement of the company’s global brand and the development of a cohesive design matrix for the company’s family of products in the Games, Post-production and Film markets. This position was responsible for all communications initiatives, including web, video and DVD production, electronic communication, customer marketing, direct mail, events, print advertising, and collateral. The Director also managed the in-house marketing team and negotiated all core communications contracts for the company. Additionally, planning and management of the Softimage presence at SIGGRAPH, IBC, GDC, NAB, 3-D Festival, and E3 was part of this mandate.During this period at Softimage, both my branding and design work received several design awards, including HOW International Design, Prix Grafika, Applied Arts, and Coupe.

Ca

As Softimage’s Senior Web Designer I was responsible for designing, programming, and implementing a cutting-edge online presence for the company. During this time, I was instrumental in positioning Softimage.com as a premier destination for engaging and exciting web-design and doubled weekly traffic in a 6 month period. My Flash work for the Game Developer Conference 2000 was recognized as the Macromedia Flash Site of the day (03/27/2000).

Imageade was a boutique advertising agency with a roaster of clients in the music, packaged goods and apparel industries.

Bunyip was a pioneer in search engine technology and the inventor of one of the web's first and most powerful search engine technologies named "Archie".

M.F.A., Art History

B.F.A., Painting & Drawing