Elvy Chang is the head of Brand and Design function of one of the leading property developer, Sino Group, in Hong Kong. The Group offers diverse portfolio comprises residences, offices, hotels, serviced apartments, shopping malls and integrated developments. Elvy is responsible for creating brand and design strategy and managing a team of designers to deliver 360 design experience of the properties working closely with heads of business units, corporate functions and development team of the… Show more Elvy Chang is the head of Brand and Design function of one of the leading property developer, Sino Group, in Hong Kong. The Group offers diverse portfolio comprises residences, offices, hotels, serviced apartments, shopping malls and integrated developments. Elvy is responsible for creating brand and design strategy and managing a team of designers to deliver 360 design experience of the properties working closely with heads of business units, corporate functions and development team of the Group. Show less

Lead a team of designers to create identity design, environmental graphics and marketing materials for group property projects (residential, hotels, shopping malls etc.).

As Creative Director of Gibson Innovations (Consumer Audio division of Gibson Brands acquired from Philips), I am responsible for leading a creative team in delivering marketing and communication design programs for multiple brands under Gibson Brands including licensed brands like Philips and Onkyo.

2008 - 2015 | Creative DirectorAs Creative Director, I am responsible for leading cross-locations, multi-disciplines, multi-nationals teams in delivering innovation communication programs across media in Consumer Lifestyle sector.1998 – 2007 | Art DirectorAs Art Director, I am responsible for leading a team in delivering direction setting and design programs across media in Consumer Lifestyle, Lighting and Healthcare sectors.

Create visual and graphic design for corporate design manuals, print collaterals and signage programs in Hong Kong, China and Singapore.Brands: Pidemco Land Ltd, Singapore; Sheraton Wuxi Hotel, PRC; Gateway Tower, Hong Kong

From concept creation to final design, I am responsible for a wide variety of design projects, e.g. corporate brochures, corporate programs, packaging design and etc.Brands: Commonwealth Bank Pty Ltd, Sydney; Sydney Water Corporation Limited, Sydney; David Jones Pty Ltd, Sydney; University of Technology, Sydney.

I am responsible for the design of big corporation in Hong Kong for projects, e.g. annual reports, corporate identity, brochures and etc.Brands: CITIC Pacific Limited; Jardine Fleming Limited; Gold Peak Industries Holdings; Mandarin Oriental International Limited.