Sports Marketing Associate
Achievements• Increased the women’s basketball membership program by 47%• Doubled the average attendance for baseball• Increased women’s basketball attendance by 10% (highest increase in 6 years)Secondary contact for Women’s Basketball• Planned, scheduled, and coordinated season ticket holder dinners, open practices, chalk talks, and tailgates for 25-250 people• Coordinated in game elements: promotions, anthem singers, halftime acts and sponsorship activations • Scheduled halftime acts, anthem singers, kid captains and oversaw their needs in parking, tickets, warmup rooms and anything else they may need• Assisted in the development group, season, partial, and promotional ticket deals• Created graphics for the website, social media, and emails• Pulled group ticket information from the website and converted it to an excel spreadsheet• Uploaded PDF files through filezilla on the website,• Assisted with media buys that included commercials, google ads, WRAL flyers, and school delay banners• Developed ideas for marketing videos and assisted in the production of the intro videoPrimary contact for Men’s and Women’s Soccer• Created and developed ticket campaigns by utilizing flyers, social media, Facebook ads, and weekly email blasts• Collaborated with coaches and players for events on campus and in the community • Met with rec leagues and community groups to create group nights and ticket deals• Wrote matchday broadcast reads for both men’s and women’s soccer games• Managed all marketing aspects for soccer including halftime contests and partnership activationsFloor manager for Men’s Basketball and Football• Managed of recognitions and sponsorship Activations• Selected participants and ran in game contests • Set up and tore down student tailgates and the fan zones