QDL is responsible for taking care of some of todays most loved brands, from some of the worlds best known names in culture. Our bespoke approach means we are also well positioned to create the biggest brands of tomorrow, with services that support growth from day 1, or day 10,001.Our mission is to design and build our brands digital eco-systems built for growth paired with data pipelines that empower dynamic decision making for multi-channel businesses.

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Developed and executed the comprehensive Digital and Direct-to-Consumer model with full PNL responsibility, defining key roadmaps for product assortment and pricing, technology improvements and customer acquisition strategies across digital platforms. Built the global supply chain model and accountable for the international launch plans of all Adidas footwear products. Analyze detailed forecast models for domestic and global inventory and assets to optimally evaluate sell-through, inventory turns, and merchandise performance. Drafted yearly sales plan and merchandising calendar. Created targeted campaigns to drive qualified traffic through Direct, Search, Email and Social Media with direct supervision of all creative. Established all Digital KPI’s and conducted weekly analysis, editing programs to drive qualified customer traffic. Instituted all new Customer Service team to streamline customer communications and experience. Owned the eCommerce platform development and user interaction metrics to optimize website experience. Managed all agency and third-party partnerships.• Accelerated Digital sales to $150 million in 9 months with a $200 million run-rate from $22 million previous year• Increased website conversions from .08% to 2% through optimizing user experience through new site design and product assortment.• Grew Direct and Search traffic and customer acquisition by 700% through specific SEO, SEM and Social strategies.• Supported substantial capacity growth by leading recruitment, training, and development for all new Digital team.www.yeezysupply.comwww.kanyewest.comwww.wegotlove.comwww.adidas.comNo solicitations please.

Responsible for overall supervision, direction and evaluation of digital department and customer acquisition strategy. Invented and implemented Pressed Membership, a revolutionary way that enables digital and retail stores to seamlessly blend together as one channel, offering customers a unique and seamless purchasing experience. Drafted and lead organization through a digital transformation, constructing a radical new custom website infused with artificial intelligence and high personalization algorithms. Completed customer segmentation strategy using inbound marketing, search engine optimization, social media, landing page/website conversion, online advertising, and email marketing. Set strategy through analysis of historical marketing and user life cycle data. Created and maintained all business KPI's and reports on digital marketing activities that detail their effectiveness and business ROI. Assembled and maintained agency and vendor partnerships and relationships.• Advanced Online sales by 500% with the ideation, creation and rollout of Pressed Membership, creating a subscription model allowing customers to interact and purchase seamlessly offline and online.• Built new Marketing, Brand and Merchandising Teams.• Created all data and metrics to measure business benchmarks and KPI’s across marketing channels.

Supervised and led the web merchandising team to execute marketing campaigns and offers by creating new process and systems to streamline work and foster stakeholder collaboration. Created and managed new automated data and reports to track customer engagement by developing bench-marked KPIs to measure impressions, click-through, orders and conversion. Optimized homepage aggregate performance and provided recommended strategies to leadership stakeholders weekly, helping drive a 80% increase in click-through by measuring engagement and creative execution. Helped draft and implement personalization tactics by leveraging customer data through A/B testing. Supported enterprise merchandising and marketing teams with web best practices to drive customer acquisition strategies across T-Mobile digital properties. Provided mentor-ship and on-going training to teams.• Grew revenue 24% on marketing campaigns by developing captivating and intriguing creative content and clear call-to-actions.• Executed merchandising stories aligned to customer segments to propel engagement and drive revenue, resulting in a 13% lift inaggregate gross sales.• Constructed all new merchandising process to manage and streamline scope of work for team and create alignment with internalstakeholders.• Influenced teams by providing weekly analytics and testing blueprints to drive customer facing marketing and category growth.

Designed, provided leadership and implemented business strategies for Digital Retail and Mobile platforms focusing on driving total online sales, brand awareness and COOP membership. Managed and executed planned promotional campaigns and events across a multi-screen experience including both full-price and off-price messaging. Owned the homepage optimization, testing and redesign strategy; helping create analytical tools and reports to measure revenue per visit, click-through rate and customer interaction. Coached personalization and recommendations strategy; identifying and targeting key core customer segments to drive product sales and relevant content messaging. Business owner for enhancing site search and navigation experiences by analyzing data metrics to track customer behavior. Drafted and created the Digital Retail rate card to acquire marketing funds from key vendors for online placement.• Accelerated 3% revenue growth by optimizing campaign content and call to actions for all events across online and retail channels.• Increased homepage conversion rate by 9% by continually testing and analyzing performance metrics for key placements.• Optimized product recommendations by implementing new modules to drive sales with Best Sellers, Last Viewed, Category Affinityand Geo-targeting.• Launched new vendor marketing site program, attaining $500K in incremental marketing funds for the first six months of conception.

Engaged to direct development and execution of comprehensive merchandising strategies across extensive e-commerce operations, defining key road-maps for strengthening product placement, promotional content, and pricing structures. Championed creation of innovative marketing and advertising programs across integrated platforms, mentoring roster of internal and external resources in providing customer-engagement directives aligned with established marketing objectives. Managed vision, scope, and P&L for online product assortment, fostering brand and vendor relationships needed to expand product offerings, target customer demographics, and maximize profitability. Conducted weekly analysis of online traffic and consumer behavior, editing marketing programs to drive customer traffic and decision-making to maintain alignment with emerging trends. Analyzed detailed forecast models for domestic and global inventory and assets to optimally evaluate sell-through, inventory turns, and merchandise performance.

Entrepreneurially led creation, development, and management of consumer business segment, building comprehensive vertical infrastructure from the ground up. Analyzed competitive marketplace and defined opportunities for expanding product assortment to engage new retail portfolio. Orchestrated order sourcing, supplier metrics, and new-category placement, developing innovative merchandising strategies across all distinct product lines. Maintained robust relationships with vendor and supplier network, identifying new partners for engagement based on consumer demographics and market trends. Evaluated all product categories to determine margin and pricing strategies and defined parameters for marketing programs needed to drive sales and adoption of new product offerings.

Designed and implemented business-development strategies for consumer-electronics division, managing comprehensive product-line P&L, asset management, merchandising, and marketing across two retail stores, five e-commerce websites, and print catalog with annual circulation of 27.5M. Fostered and maintained vendor relationships with 250+ distinct manufacturer partners, determining opportunities for driving improvements across pricing and positioning policies, inventory turns, as well as product content and descriptions. Conducted extensive negotiations to acquire marketing funds from suppliers and manufacturers to promote and strengthen deployment of email blasts, direct-mail collateral, catalog development, webinars, and in-store training activities.