Elyas Peshtaz Email & Phone Number

Calabasas, CA, US

Calabasas, California, US

QDL is responsible for taking care of some of todays most loved brands, from some of the worlds best known names in culture. Our bespoke approach means we are also well positioned to create the biggest brands of tomorrow, with services that support growth from day 1, or day 10,001.Our mission is to design and build our brands digital eco-systems built for.

Costa Mesa, California, US

Our first-of-its-kind firearms and self-defense training center's purpose is to empower, transform and protect communities by teaching civilians through Navy SEALs how to adequately assess a threat, remain calm under pressure and know the skills to lean on to save lives.

• Developed and executed the comprehensive Digital and Direct-to-Consumer model with full PNL responsibility, defining key roadmaps for product assortment and pricing, technology improvements and customer acquisition.
• Accelerated Digital sales to $150 million in 9 months with a $200 million run-rate from $22 million previous year
• Increased website conversions from.08% to 2% through optimizing user experience through new site design and product assortment.
• Grew Direct and Search traffic and customer acquisition by 700% through specific SEO, SEM and Social strategies.
• Supported substantial capacity growth by leading recruitment, training, and development for all new Digital team.www.yeezysupply.comwww.kanyewest.comwww.wegotlove.comwww.adidas.comNo solicitations please.

Santa Monica, California, US

• Responsible for overall supervision, direction and evaluation of digital department and customer acquisition strategy. Invented and implemented Pressed Membership, a revolutionary way that enables digital and retail.
• Advanced Online sales by 500% with the ideation, creation and rollout of Pressed Membership, creating a subscription model allowing customers to interact and purchase seamlessly offline and online.
• Built new Marketing, Brand and Merchandising Teams.
• Created all data and metrics to measure business benchmarks and KPI’s across marketing channels.

Bellevue, WA, US

• Supervised and led the web merchandising team to execute marketing campaigns and offers by creating new process and systems to streamline work and foster stakeholder collaboration. Created and managed new automated.
• Grew revenue 24% on marketing campaigns by developing captivating and intriguing creative content and clear call-to-actions.
• Executed merchandising stories aligned to customer segments to propel engagement and drive revenue, resulting in a 13% lift inaggregate gross sales.
• Constructed all new merchandising process to manage and streamline scope of work for team and create alignment with internalstakeholders.
• Influenced teams by providing weekly analytics and testing blueprints to drive customer facing marketing and category growth.

Seattle, US

• Designed, provided leadership and implemented business strategies for Digital Retail and Mobile platforms focusing on driving total online sales, brand awareness and COOP membership. Managed and executed planned.
• Accelerated 3% revenue growth by optimizing campaign content and call to actions for all events across online and retail channels.
• Increased homepage conversion rate by 9% by continually testing and analyzing performance metrics for key placements.
• Optimized product recommendations by implementing new modules to drive sales with Best Sellers, Last Viewed, Category Affinityand Geo-targeting.
• Launched new vendor marketing site program, attaining $500K in incremental marketing funds for the first six months of conception.

City Of Industry, California, US

Engaged to direct development and execution of comprehensive merchandising strategies across extensive e-commerce operations, defining key road-maps for strengthening product placement, promotional content, and pricing structures. Championed creation of innovative marketing and advertising programs across integrated platforms, mentoring roster of internal.

US

Entrepreneurially led creation, development, and management of consumer business segment, building comprehensive vertical infrastructure from the ground up. Analyzed competitive marketplace and defined opportunities for expanding product assortment to engage new retail portfolio. Orchestrated order sourcing, supplier metrics, and new-category placement.

El Segundo, CA, US

Designed and implemented business-development strategies for consumer-electronics division, managing comprehensive product-line P&L, asset management, merchandising, and marketing across two retail stores, five e-commerce websites, and print catalog with annual circulation of 27.5M. Fostered and maintained vendor relationships with 250+ distinct.

Auburn, WA, US