Elyce Hall, Mba Email & Phone Number

Newark, Delaware, United States

San Francisco Bay Area

Richmond Hill, Ga

Worked with Sales and Customer Service to develop Hobart Food Preparation Service product line strategy to meet market needs. Collaborated with sales, engineering and manufacturing to refine product specifications for major domestic and international commercial customers. Formulated pricing strategy to maintain sales while improving gross profit margin across business segments. Worked with plant operations team to ensure the launch, quality production and timely fulfillment of next generation food preparation equipment.

Dallas/Fort Worth Area

Launched energy efficient web-enabled smart thermostat to Texas residential and business customers. Developed iPhone mobile app to help customers monitor, manage and control energy usage and cost. Developed campaign plans and managed channel marketing activities to generate sales and market awareness. Managed cross functional teams consisting of manufacturers, software developers, marketing agencies and service contractors to ensure high product standards and favorable customer experience. Led crisis management and problem solving process to successfully overcome product deficiencies. Created scope of work and performance specification for contractor / vendor performance. Created detailed financial models to evaluate NPV, margin and EBIT potential for all product and services. Received company ‘Star Award’ for exemplary performance.

Developed strategic marketing and product development plans for B2B clients.Designed and managed global VOC and focus group programs for multinational clients. Worked with client and outside consultants to develop questionnaires, execute interviews and consolidate findings for strategy recommendations. Conducted secondary research and feasibility analysis for product development concepts.Developed Key Account marketing communication platform. Worked with customer stakeholders to understand business objectives and regional issues. Managed content development and distribution. Tracked program for successful return on investment.

Partnered with key stakeholder to successfully roll out sophisticated investment products and services. Developed and launched an innovative platform to manage development and implementation of new product/service concepts. Conducted feasibility analysis and due diligence on all new products and services. Served as project leader for integration of new business acquisitions. Developed detailed implementation plan and managed cross functional team to ensure timely integration of all operational and business functions. Received ‘Super Achiever Award’ by Senior Management in 2004.

Bachelor Of Science (Bs) Marketing

Master Of Business Administration (M.B.A.)

Activities and Societies: Chaplin Tyler Fellow