Acting as Business Director I am responsible for identifying and driving SESAME's long-term growth strategy and driving value creation through differentiation, competitive advantage and innovation.Playing a critical leadership role in leading the organization's marketing, intake and business development and B2B and B2C customer relations. In addition, I lead digital initiatives and the implementation of technological tools to help the organization adopt digital transformation throughout the student journey.

I assist SMEs & IT/Technology startups in the development of their digital CX strategies through:✪ Market and competition Analyses✪ Conducting audits on their Marketing activities✪ Propose optimizations and tips to achieve their Marketing and Business objectives✪ Put in place an action plan in line with the established strategy to achieve growth✪ Identify KPIs (Key performance indicators) to track the evolution of growth of the Startup✪ Possibly offer operational assistance in terms of human resources in Marketing to help these companies carry out their Marketing actions.✪ Train the Startup employees on all aspects of Startup Marketing so that they can later manage strategies and operations internally.

✪ Introduction to Digital Economy Courses✪ Business Digital Strategies Courses ✪ Inbound Methodology & Inbound Marketing ✪ Content Marketing ✪ Search Engine Optimization ✪ Web Marketing & Web Mastering

I joined Proxym Group in January 2018 with the goal of creating a strong marketing team "From Scratch". Founded in 2006, Proxym is an international digital services group with more than 200 employees in 3 continents serving more than 500 customers in Europe, the Middle East and Africa.As Head of Marketing, I managed to:1- Inject a new Performance-Oriented (Analytics & KPIs) Marketing Vision for the group, based on these 4 pillars (Management, Content, Communication & Automation).2- Create a new Marketing department within the group and bring together talented people in the team around these Global Marketing Goals:✪ Increase the brand's reputation internationally. (EMEA)✪ Improve the visibility of the Group's brands and entities, offer better communication and quality content to our target contacts through a content-based Inbound Marketing and Lead nurturing strategy.✪ Retain, support and advise customers through a strategy of Customer Nurturing.✪ Generate more sales and partnership opportunities for the group and its various entities.✪ Create an HR Marketing & Communication process to help the group attract more talents.✪ Support the sales team with high-quality documentation and materials.✪ Help the group to establish effective synergies between its different entities.

• Managing Customers website design, development and maintenance.• Search Engine Optimization (SEO) Projects Management.• Supporting our Customers in their strategies of Internet and Mobile marketing.• Social Media Optimisation, Internet visibility and Social profiles Management for Creative Loft company and its Customers.

• Design and develop Showcase, Brand, Product Catalog and E-Commerce websites with Joomla / Wordpress.• Native an Hybrid Mobile applications developement for iOS & Android system.• Web development and Social Apps integration.

Design and development of the Schiva Android App which was automatically connected to the schiva platform http://www.schiva.be/Schiva is B2B and B2C Marketing platform that connects individuals with professionals in the field of construction.