Assistant Marketing Manager
Current- Develop marketing plan and budget for CN market- Responsible for all events (e.g. new opening event, press preview, VIP event, etc)in China- Lead creative agencies for the development and production of CN relevant collateral (includes EDM, POS material, product catalog, sales brochure, promotional material for retail stores and gifts etc.)- Work with CRM team to implement CRM program for loyal customers in China and potential target via potential third parties.- Liaise with landlord and operation team to co-ordinate the promotion/new store opening.- Involve in communications plan to build brand awareness in China