Elyna Tan Li Min Email & Phone Number

- Support impactful projects with insights and strategy development- Identifying and pitching new creative direction and inspirations- Conducted sharing for both Singapore and Shanghai teams (more than 20 pax each)

Singapore

- Joint program between DBS Bank, LIEN Centre for Social Innovation (SMU), and School of Concepts- Developed and recommended solutions that strengthen business operations and business units- Opportunity to propose quick wins

- Exposure to strategy, campaigns and eCommerce altogether- Pitched and Crafted a new market venture for Brand 'X' from scratch.- Cross functional teams coordination and insight analysis from creative and on-site learnings.

Singapore

- Crafted media plans and media diaries- Extensive paid ad set ups for multiple clients (connect to find out more)- Periodic and ad-hoc campaign analysis and Industry ad spends reports

- Support performance strategy planning and performance data analysis. - Exposure to digital marketing operations of 14 Asia Pacific Markets including China, SEA and India- Responsible for market research and learning sharings- Crafted paid ads campaign analysis and monthly performance reports for clients' review

Singapore

SMU Diverse City’21: Oversee marketing plans involving promotional duties for the 2-week long program designed to reach an expected number of 500 pax. I had the opportunity to implement a Telegram Group initiative and a mascot design for the brand, increasing the number of potential audiences it can reach.

As the representatives of 10th SMARKETING Executive Committee, we were determined to advance the club to greater heights by emphasizing the improvements on top of our extended network. I accepted the chance to oversee the Finance, Events, and Marketing departments to push for more initiatives with better member engagement. I am proud to announce that we have started a new members-only initiative with bonding elements to bring members together. While the primary intention is to bring like-minded individuals together, we aimed to promote a sense of belonging and retain the level of exclusivity. This directly addressed our aim to work towards a more close-knitted community among passionate marketers.

Singapore

Supported the backbone of the club's operations and handled the analysis aspects to gather feedback on how individual events could improve. The operational aspects come with the chances to prepare technical documents such as manpower flow and programme flow that are useful to ensure the success of events and projects planned.

Singapore

Short-term collaboration with Empower2Free founders to prepare and create a series of social media content posts that was posted on April to June 2021. The social media content comprises topics revolving Self Reflection/Motivation, Lifelong Learning, and Engaging Financial Tips & Activities. While this was a project giving back to the community through my specialty, I was given the opportunity to perform some freelance duties to design two professional banner works for them.

Singapore

Led a team of 6 members in overseeing all social media channels of Inspirar. On top of designing collaterals, I had the opportunity to work on sponsorship proposals and coordinate with the relevant stakeholders from external sponsors to internal departments for the project. Apart from maintaining the channels handed over by the previous batch, we were the first year to implement a new Telegram channel as statistics showed that it helped reach out to SMU's common telegram platforms to gain valuable awareness for the social cause.

Singapore

Offered numerous opportunities to be part of the strong teams behind events such as Winners Circle Singapore 2019, Johnson & Johnson Vision Sales Conference 2019, Bangkok, Blackboard TLC Asia 2018, and 5th International Rice Congress 2018. The real-life experiences were eye-opening as it allowed me the first-hand experience in planning and executing professional large scale events.

Singapore

As the President, I oversaw the planning of multiple projects and events within and representing the school. It consists of mainly but not limited to project management, marketing collaterals and manpower deployment. This included cultural workshops, CCA fairs, open house events and exhibitions about Republic Polytechnic.

Business Management, Marketing

Diploma In Integrated Events Management, Diploma Plus In International Business, With Merit