Bespoke Branding, Marketing and Digital Studio - el. production : a humble branding and digital studio to define the passion for design and everything about marketing.Working on pre-existing clients from previous business CREATIVIST.S, a branding / marketing agency

- 品牌认知体系的搭建，包括品牌定位、品牌屋、品牌传播策略制定和品牌视觉系统的制定；- 制定品牌发展策略和市场推广方案；- 负责独立站的运营 (官网的搭建) 和推广，包括线上投放 (Google、Facebook、Instagram)；- 站外运营、海外社媒 (Facebook, Instagram, TikTok, YouTube, Medium 等等)；- 品牌推广、市场推广、新品推广及线上活动 (如 Black Friday Cyber Monday, Christmas) 等整体规划；- 内容营销，基于品牌定位策划和把控所有涉及到品牌形象、品牌故事、广告片、官网、blog、社交媒体、EDM 等品牌内容创意的工作；- 与 KOL 合作方案的制定和执行，推广产品建立品牌效应；- 设立品牌会员项目规划和落地执行

+ Brand guardianship to ensure consistency in the application of brand visuals and tonality+ Designing and branding work for marketing collateral and brand assets+ Set up the marketing team structure and initiated the marketing pillars for the brand+ Lead and mentoring of marketing team members+ Social media content and strategy planning such as Instagram growth strategy and social themes + Email marketing strategizing and newsletter design+ Updating of website and content+ Community management and reviews management on various platforms+ Strategic partnerships and collaboration work with other brands and media+ Marketing campaigns such as social media campaigns+ Events managements such as festive menu and small private event set up

+ Rebranding and crafted the brand playbook+ Brand guardianship to ensure consistency in the application of brand visuals and tonality+ Managed and designed marketing collateral and brand assets as well as working with printer for print materials+ Set up the marketing team structure and initiated the marketing pillars for the brand+ Lead and mentoring of marketing team members+ Product enhancements with technical team on different projects such as various UX / UI design as well as website refresh+ Kickstarted various product projects such as content refresh+ Ensured proper SEO content in line with SEO strategy and built the keywords library+ Social media content and strategy planning such as Instagram growth strategy and social themes (example #MonthlyPick, #WhatsNew)+ Email marketing strategizing+ Worked on new product vertical with sales team+ Onboarding of merchants and their products+ Strategic partnerships and collaboration work+ Marketing campaigns on such as ad campaigns and social media campaigns+ Supported Sales team in corporate and bulk LinkedIn Ads and EDM campaigns+ Managed PR activities such as media drops with outsourced agency

I worked with a team of two other outlet marketers while managing the group and outlet marketing activities, ranging from events, social media marketing, branding to group level responsibilities such as team management, marketing strategizing, strategic partnerships and managing various projects.Worked on signature events, team restructuring for improved efficiency and kickstarted digital advertising on Facebook and Google with suggestions on framework and strategy based on available data.

I lead an awesome team of four home-grown marketers and take pride in sharing my knowledge and skills with them. My main scope is to develop and implement strategic marketing plans for growth in the region. Other than looking into data for proper marketing activation, I act as a brand strategist to ensure consistent and effective brand message covering the area of graphics, artwork, web design, UX/ UI design, content marketing, SEO/ SEM, social media marketing and events. Connecting with other marketing-driven professionals is also part of the role to establishing possible marketing collaborations and partnerships. I am thankful for the opportunity to play a part in product development too.In the first quarter of 2018, I have helped the brand grow and scale with optimized digital marketing spend on achieving lower cost per install and cost per user acquisition and also to get the brand awarded in Asia Recruitment Award 2018 for Best Job Portal and Best Recruitment Solution as well as The Singapore HR Awards 2018 for Most Disruptive Innovation. With the SEO initiative put in place, I took charge in revamping the site which improves the speed by four times for maximum web performance. The latest achievement is data analysis and A/B testing on App Install Campaigns by lowering the cost per install by three times in the Philippines.

All things marketing - all hands-on and one-man show.

Creative direction and branding consultancy

#BusinessStrategy #BusinessDevelopment #MarketingStrategy #DigitalMarketing #SocialMediaMarketing #WebsiteDesign&Development #WebWidgets #GraphicsDesign #BrandingStrategy #BrandingIdentity #MarketingMaterialsDesign #MarketingCollateralDesign #EventManagement #BusinessManagement #CoOwner #CreativeDirector

#EDM #ProjectManagement #MarketingBudget #EventManagement #StakeholderManagement #VendorManagement #AdhocProject #CampaignActivation #EventManagement

#Copywriter #Wordsmith #Ideator #ContentGenerator #WebsiteDesigner #DigitalMarketer #SocialMediaMarketer #MarketingStrategistOffering low-cost solutions of marketing to SMEs or individuals. With an all-consuming passion to create contents as well as driving marketing ideas into reality such as website building as well as social media platform, lead generations are simply at its lowest cost.

#SocialMediaMarketing #ContentMarketing #CollateralManagement #MarketingStrategies #CorporateBranding #Creatives #Microsites #FacebookMarketing #AgentPortal #Copywriting #Proofreading #Design #Editing #MarketingPlanning #MarketingPlanExecution #DigitalMarketingInitiative #SocialMediaMarketingInitiative #CorporateBrandingMicrosites:- http://www.markratchada.com/- http://haus23.eventpages.org/- http://phuketfair.eventpages.org/- http://tcgreen.campaignsites.net/- http://trillioncollections.littleprofiles.com/- http://www.smilesquarebangkok.com/- http://vantonetaipei2011.campaignsites.net/- http://residecarlton.campaignsites.net/- http://park24.biglaunch.net/‏

#MarketingManagement #MediaTracking #EventManagement #Communications #CorporateIdentity #CollateralManagement #VendorManagement

#MarketingManagement #WebsiteDevelopment #SocialMediaManagement #Events #Administration #PersonalAssistant #Exhibitions

#InternetMarketing #Administration #InsuranceQuotation #Mailing #DataEntry

#Internship #CustomerService #CallCenter #InboundCall #DataEntry

• Events Management and Road Show, July 2008 – September 2008#EventsManagement #Roadshow #CustomerService #SupplierManagement• Marketing Services Centre, March 2008 – May 2008#DutyLeader #RetailOperation #RetailManagement #Stocktaking #VisualMerchandising #CustomerService