Elyse Daniels Email & Phone Number

Saint Thomas, On, Ca

Toronto, Ontario, Ca

Toronto, Ontario, Ca

Toronto, Ontario, Ca

Toronto, Ontario, Ca

- Work cross-functionally with both internal and external teams, ensuring a smooth and efficient launch of a new content type, improvement of merchandising processes, and growing digital retail opportunities.- Select content to highlight on the digital store, in CRM campaigns, and customer acquisition campaigns, for both à la carte and subscription sales.- Prepare weekly reports that include deep analytical dives into web performance, customer retention, and acquisition.- Orchestrate promotions, daily deals, and thematic campaigns.- Converse with partners across the world, primarily in Canada, US, UK, Australia and New Zealand, and coordinate with them on upcoming book releases, campaigns and sales reports.- Provide analytical feedback on web, banner and CRM performance, and perform experiments and A/B tests to determine what works best for each market.- Work with various teams across the company to create and deploy themed campaigns and special events.- Assist in coordinating the launch of audiobooks in different languages and new markets.

Toronto, Ontario, Ca

- Author care; communicated on a daily basis with authors, helped them resolve problems, advisedthem on sales and marketing strategies, implemented their feedback into our processes- Social engagement with authors, publishers, and readers through various social platforms, includingTwitter, Facebook, Instagram, Wordpress, LinkedIn, Podcast- Merchandised KWL titles, created and managed English language sales, pitched titles to themerchandising team, landing page and list creation- Supported CRM, email campaigns, creative requests, and acquisition campaigns- Data analysis; social performance, sales reporting, free download reporting

Toronto, Ontario, Ca

- Backend management of sales; temporary price setting, rights management- Responsible for merchandising all eBooks in Singapore, Hong Kong, Philippines, and Rest of World territories- Maintain and support the English Language Category stores in the US, Canada, Australia, New Zealand, and the UK- Project management; virtual team support in multiple international territories- Maintain positive and informative publisher relationships- Daily content curation, categorization, tagging, and vetting of children’s and adult eBooks- Experience with content management systems- Perform data analysis and sales reporting; Tableau, Insight- Ticketing systems and project management tools; Jira, Asana, Sharepoint- Support CRM and social media teams

- Editing services- Manuscript evaluation- Substantive and stylistic editing

Cupertino, California, Us

- Production editorial; copyediting, pdf and ePub QA checks, indexing, tagging- Email marketing for kids list; vetting titles, copywriting, QA checks- Helped launch the Canadian Cloud Library subscription service; pitched to customers, data management, tagging and indexing- Data management and analysis- Hand-to-hand children’s and adult book sales; inventory - Office administration and management- Responsible for the Lorimer Kids Twitter account

Vevey, Ch

- Production worker- Responsible for training new employees- Problem solving and teamwork skills were constantly used

Bachelor’S Degree, History

Graduate Certificate, Creative Book Publishing

Graduate Certificate, Creative Writing