Elyse Langer Email & Phone Number

Easthampton, Ma, Us

Easthampton, Ma, Us

Easthampton, Ma, Us

• Spearheaded go-to-market strategies for multiple SaaS product launches, driving growth and ensuring consistent alignment with business objectives across key education sectors.• Developed compelling positioning and messaging for Promethean's SaaS products, clearly defining product value and differentiators to resonate with diverse audiences.• Led cross-functional teams to ensure alignment and collaboration between product, sales, engineering, analytics, sales enablement, strategic partnerships, and customer success, fostering a unified approach to market penetration and product success.• Collaborated with our strategic partnerships team to drive impactful positioning of Promethean SaaS products within our partnerships - including Apple and Google - enhancing market presence and aligning product offerings with industry leaders.• Acted as the subject matter expert (SME) related to Promethean software, consulting across departments on marketing collateral, copywriting, design, and UX, ensuring all communications and materials were tailored to both user needs and market demands.• Collaborated closely with internal teams to refine product messaging frameworks, highlighting key feature benefits while shaping the messaging roadmap to meet customer expectations and drive user adoption.• Designed detailed customer personas and segmented target audiences, enabling the creation of personalized, high-impact marketing campaigns that increased lead generation and customer retention.• Leveraged data-driven insights to constantly refine messaging and strategies, ensuring our products met the evolving needs of educators and administrators in the competitive EdTech landscape.

New England, Usa

• Designed and delivered engaging, dynamic professional development sessions on Promethean hardware and software, empowering educators across the New England region to enhance classroom technology integration.• Worked closely with district administrators, IT professionals, educators, channel partners, and both field and inside sales teams to create interactive learning experiences and tailored product demos that addressed the specific needs of each audience.• Collaborated with internal teams—including Marketing, UX, and Sales Enablement—to ensure customer interactions were seamless, inspiring brand loyalty and driving continued customer engagement.• Created customized Promethean technology training programs that not only demonstrated the benefits of Promethean's solutions but also provided hands-on experiences to enhance product adoption and satisfaction.

Massachusetts, United States

Provided strategic marketing consultation services for Rock Voices (national community rock choir) to help bolster membership numbers, develop social media presence, and refine company messaging.

Springfield, Massachusetts, United States

• Taught interactive, standards-based outdoor science classes with a focus on community-building and social skills, to grades 4-7.• Collaborated with fellow educators, administrators, and parents to provide rigorous, memorable, learning experiences for students.

Remote

Designed and taught online ESL lessons to Kindergarten through High School students based in China.

Northampton, Ma

• Led grade-level teachers to write and teach cross-curricular, technology-based units, integrating multiple academic departments. • Organized school-wide events, such as STEAM fairs, including marketing the event to the community, recruiting judges, and soliciting prizes from local businesses. • As Team Leader, acted as liaison between my team of teachers and other departments within the building, re: promoting events, scheduling, facilitating meetings, field trip planning, and fundraising.

Springfield, Massachusetts Area

• Wrote, edited, and revised curricula for students, including science, math, English Language Arts, and social studies.• Trained staff in a writing program I piloted within the school. • Active member of the School Centered Decision-Making Team (SCDM – an elected position), which conducts research and implements plans regarding community relations, school improvement, and fund-raising/budget issues.• Supervised and mentored interns from Smith College, Westfield State College, and Springfield College. • Publicized and implemented school events, including outdoor education excursions, community dinners, and fund-raisers.

• Marketed programs to clients and served as point of contact, including program sales, booking, and event planning.• Supervised and trained staff to teach natural science courses aligned with Massachusetts State Frameworks including field math, forest ecology, astronomy, lake ecology, marine ecology, and team-building.• Publicized community programming, such as Family Camp and alumni events.• Created, publicized, and booked talent for first annual Cape Cod Folk Fest.• Supervised programs in wilderness skills, cycling, canoeing, camping, hiking, kayaking, and skiing.

Greater Denver Area

• Increased registrations through planning, administering and publicizing events, including interactive team-building presentations, movie screenings, job fairs, information tables, and slide shows.• Generated publicity for programs and events in a variety of media sources, including radio interviews, newspapers articles, and web publishing.• Recruited program participants and staff.

Messaging Certified | Masters, Product Marketing

Messaging Certified | Masters gives you the tools to shape the internal and external perception of your product, strategic guidance.

Product Marketing Certified | Core

Product Marketing Core packs everything any product marketer needs to propel their product - and career - to the next level. Modules.

Positioning Certified | Masters, Product Marketing

Positioning can be the difference between success and failure; do it right and you’ll have a receptive audience. Do it wrong and you’ll be.

Ux Design Certificate, Ux/Ui Research And Design

Practical, skills-focused certification program with an industry expert mentor and training in the following skills: competitive analysis.

Ux Foundations, User Experience Design

Units of Study: 1: Visual design basics 2: UI Design principles 3: UI Design elements 4: Design evaluation and critique 5: Designing.

Bachelor Of Science (B.S.), Communication And Media Studies

Master Of Education (M.Ed.), Elementary Education And Teaching

Semester Abroad, International/Global Studies

Activities and Societies: Circumnavigated the globe while studying in Cuba, Brazil, South Africa, Kenya, India, Malaysia, Vietnam, China.