Elyse Marks Email & Phone Number

Atlanta, Ga, Us

Innovating 50 and CFO 50 are private, invitation-only community for senior executives who are responsible for leading their companies to new places. Members participate with each other and the world's most innovative leaders and thinkers to gain insights found nowhere else. Conversation topics reflect members' interests in raising both their own potential and that of their organizations.

Innovating 50 and CFO 50 are private, invitation-only community for senior executives who are responsible for leading their companies to new places. Members participate with each other and the world's most innovative leaders and thinkers to gain insights found nowhere else. Conversation topics reflect members' interests in raising both their own potential and that of their organizations.

Atlanta, Georgia, United States

Innovating 50 is the private, invitation-only community for senior executives who are responsible for leading their companies to new places. Members participate with each other and the world's most innovative leaders and thinkers to gain insights found nowhere else. Conversation topics reflect members' interests in raising both their own potential and that of their organizations.

About World 50 Founded in 2004, World 50 consists of private peer communities that enable CEOs and C-level executives at globally respected organizations to discover better ideas, share valuable experiences and build relationships that make a lasting impact. The busiest officer-level executives and their most promising future leaders trust World 50 to facilitate collaboration, conversation and counsel on the topics most crucial to leading, transforming and growing modern enterprises. Membership is by invitation only.World 50 communities serve every significant enterprise leadership role. World 50 members reside in more than 27 countries on six continents and are leaders at companies that average more than $30 billion in revenue.World 50 is a private company that serves no other purpose than to accelerate the success of its members and their organizations. It is composed of highly curious associates who consider it a privilege to help leaders stay ahead.

Greater Atlanta Area

Responsible for meeting overall Newell Brands Shopper Marketing and Activation Strategy, overseeing P&L and developing and implementing strategic plans and objectives for the organization. Leads team management, performance management, strategic planning, budgeting, and forecasting initiatives to ensure successful activations and corporate partnership. Provides expertise of the company, client, competitive environment, technology, and economic status to drive results.

Responsible for the growth and development of the overall business. Managed and lead the national sales organization. Lead strategic and tactical efforts selling media, merchandising, lead generation, and new products into CPG brand, shopper marketing, media agencies, employer HR teams, and other parts of the organizations.Oversaw retail relationships and management of such, including Walmart, Sam’s, Safeway, and Schnucks. Ensured successful completion of top line and cost budget for sales organization. Identified new product offerings to optimize the commercial success of the business

Created and maintained marketing solutions for national and regional brands and retail accounts. • Managed Southeast Shopper Marketing Region. • Developed and managed sales team inclusive of remote employees.• Worked with all CPG brand and shopper marketing teams with distribution across multiple value channels to execute at home, in-store and digital programming.• Managed Dollar General’s print and POS business with new programs and product development across all locations.• Developed and executed new retailer specific product lines which resulted in a 200% increase in sales year over year.• Served as a mentor to 2 Account Coordinators and an Account Director in outer offices to guide and support them in a Sales Development program.• Selected to led an innovation team on improving internal processes for time management. Presented to senior level executives to train the organization at large.• Provided client program analysis including, matched panel testing, sales reports, pricing, and inventory; worked directly with Nielson research to determine appropriate measurement matrix. • Provided support at Dollar General vendor and trade shows including developing marketing materials, PR releases, and sales tools for both internal and external purposes.• Led meetings with cross-functional teams to ensure appropriate internal support for program launches and on-going client marketing programs.• Managed profit margins across multiple product lines for the Southeast division. • Managed T&E budget across the entire team. • Negotiated and secured 2 new multi-year retailer exclusivity agreements, in addition to spend agreement.