Elyse Ranart Email & Phone Number

California, United States

This position started out as a freelance opportunity, and after delivering on multiple new business pitches as a creative consultant, I was brought on full time. - Produced luxury travel events for BMW GROUP. - Creative ideation & art direction for all new business pitches including CVS, Lavazza, Reebok, & Bacardi.

Greater Los Angeles Area

Creative Direction for TBS / TNT clients, including pitches, presentations and production of promotional collateral for original content programing. Current properties include, The Alienist, I am The Night and Chilling Adventures of Sabrina.

Sunrise, Fl

Recruited by VP of Marketing for Simon Property Group to develop the launch strategy, visuals, and collateral for a new Luxury Marketing Program, Privee, and produce opening events for the Privee Lounge. Developed strategy to introduce the Lounge, acquire and retain regional luxury clientele. Built awareness and retailer participation. • Launched luxury lounge concept for VIP clientele, getting corporate stakeholder approval.• Conceived and produced promotional “Thank You” luncheon and fashion event for high-profile Charities.• Worked with retailers and restaurants to determine partnerships and participation, managed timelines, budget, and logistics for events, from the show, down to the swag for VIP gift bags, and negotiating rates for catering.• Develop and execute marketing materials including press package, membership and guest pass collateral.

Hollywood, Fl

Originally asked to provide three ideas for a re-brand pitch with a well-known fashion company, and joined the team a few months later. Planned, designed and executed short-form video, interactive 360, motion graphics, and still photography for use in client digital and social platforms at this digital content agency. Clients and Pitches: Chico’s, White House Black Market, Soma, PUMA, The Limited, Vix Swimwear, Jantzen, La Senza, Ulta Beauty, Ann Taylor, Diesel, Mondetta Performance Gear, Waterman Pens, Yves Saint Laurent e-commerce.• Developed and implemented customer loyalty programs and support tools for retail e-commerce.• Presented concepts for client pitches and reviews; developed strategic concepts for specialty brands.• Managed photo crews of varying sizes from 10 to 30 people on-set, ensuring shot lists were followed, and high-quality. • Art Directed photography & video.• Brand R&D - Special Projects.

Miami/Fort Lauderdale Area

Originally hired to re-design the City & Shore magazine (circulation 46,200) with more of a luxury fashion POV in order to attract higher-end advertisers. As key part of a lean team of three, set the look and feel of what started as a bimonthly magazine. Through innovative editorial ideas and themes, became a premiere spot to reach the lifestyle and leisure reader in Broward County, more than doubling, to 17 issues a year. Bucking a national trend of shrinking magazines, pages also increased with advertiser spend. • Re-designed magazine and website for coveted upscale market, helping quadruple ad revenue from ~$500k-$2MM.• Collaborated with sales staff to develop editorial content relevant to both readership and advertisers.• Created direct marketing materials to retain readers & increase circulation.• Executed all concept and photo art direction for editorial features; negotiated fees and managed budgets for shoots.• Maintained positive relationships with advertisers, providing opportunities for branded ad content, merchandising opportunities and creative direction services for collab partnerships. • Developed the initial Men of Style fundraiser in 2006 in partnership with Goodman PR. The annual fashion show featuring prominent local men raises money for 12 charities. Oversaw clothing, styling, and fashion shoot.Awards: 2016 Sunshine State Awards First Place Magazine Cover & Inside Design. From 2011-2016 the magazine won 34 state, regional and national journalism awards including First Place awards for Niche Publication, Cover & Inside Design.

Dallas, Tx And Fort Lauderdale, Fl

Art Directed and produced creative content for the annual Christmas Book (2004’s sold 60 Maseratis in 4 minutes), bi-annual Art of Fashion, and monthly catalogues, “The Book,” a shoppable magazine and co-branded content vehicle for NM fashion retailers. Pitched and presented creative concepts to advertising team and retailer partners (when required). Managed entire budget for shoots, negotiating all fees, on deadline and under budget, with hard-won brand and buyer approval. Managed team of internal writers and art directors, plus freelancers. Promoted to Management, heading up PR Office for the local market.

Ft. Lauderdale, Fl

. Designed and Developed MTV / VH1 branded apparel and accessories. Partnered with Programing to develop merchandise around multiple properites including Real World, Road Rules, MTV Jams and VHI Unplugged.. Souced and developed merchandise both domestically and over-seas.

Bfa, Apparel Design

Brand Planning, Account/Brand Strategy Planning

Completed Core Undergraduate Classes - Later Transferred To Design School.