Elyse Yap Email & Phone Number

Singapore

Singapore

Singapore

I've led teams of creatives and conceptualised campaigns for Google SEA, Google for Education, OCBC (SG and MY), AIA, UD Trucks, Capitol Singapore, CHIJMES and more. Awards: AIA Scared What Scared 🥇 (Gold) Best Use of Content Marketing, Marketing-Interactive Loyalty & Engagement Awards 2022 🥇 (Gold) Best Use of Advocates, Marketing-Interactive Loyalty & Engagement Awards 2022 🥈 (Silver) Best Use of Influencers, Marketing-Interactive Loyalty & Engagement Awards 2022

Singapore

I wrote and conceptualised campaigns for Google SEA, Google for Education, OCBC (SG and MY), AIA, Capitol Singapore, CHIJMES, National Gallery Singapore, Ministry of Law and more.

Singapore

PR for National Arts Council, Tripadvisor and Resorts World Sentosa + social account servicing for OCBC.

Singapore

I led the branding, marketing and project management for Analytix Labs: • Created its brand identity • Designed its website • Spearheaded its social media and content marketing strategy • Managed the customisation of several AI solutions in the influencer marketing sector

Singapore

Went into this internship thinking there was no way Changi could become more magical than it already was — then this internship happened. I: • Planned, wrote captions, took photos and created content (posts and stories) for Changi's Instagram (@changiairport) • Wrote and edited articles + took photos for Changi's content marketing platform (nowboarding.com) • Also strategised and introduced guest contributions to nowboarding.com • Supported key annual events as an event photographer and/or videographer • Directed, shot and edited a Chinese New Year internal video (ft. The CEO) • Launched the CAG Interns content series on Changi's LinkedIn (see below)

Singapore

I headed the following for TRANSEND, one of the largest annual rock climbing competitions in Singapore: • Pre-, during and post-event publicity (digital, social and OOH) • Launched a video campaign and Instagram contest that empowered climbers from all backgrounds • Designed and built its website

I led the following for the NTU-USP's graduation party:• Strategised and created content for its pre-, during and post-event publicity • Directed, shot and edited its concept, look book and post-event videos

• Led the conceptualisation, content creation and copywriting of online ads• Supported social media strategy, lead in content creation and copywriting • Supported conceptualisation, content creation and copywriting for event publicity• Created graphics and brand collateral (i.e. catalogues, e-newsletters, posters, showroom displays)• Planned and edited content marketing articles

I led the strategy, publicity and execution of student- and professor-led workshops that upscaled the skillsets of students from the NTU-University Scholars Programme.

• Supervised the regional circulation of samples (within South-East Asia)• Conducted media monitoring and monthly press reports • Liaised with local and regional magazines for sample loans

Bachelor’S Degree, Communication And Media Studies, Honours (Highest Distinction)

Activities and Societies: NTU-University Scholars Programme, University Mountaineering ClubSome highlights: • For my final year project, I.

Gce 'A' Levels, Aab/Aaa

Activities and Societies: Rock Climbing (2013 - 2014), Bone Marrow Donor Program, Children Youth Centre (MCYC) Community Services Society

Education record

Activities and Societies: Girl Guides (2009 - 2012), Crescent Model United Nations (2011), Australian Mathematics Competition (2009.