●Manage mass retailer accounts including Target, Best Buy, QVC, Amazon, Barnes & Noble by identifying several $3 - $5 million revenue growth opportunities, setting up and maintaining vendor portal accounts, and complying with all vendor guidelines●Create and Sell in new in-store programs based on retail calendar and Quirky new item calendar●Responsible for Project Management across all internal departments including product development, engineering, creative, marketing, finance, community●Support increasing sales team revenue goals through replenishment forecasts, upsell items, and closeout programs ●Provide forecast for internal inventory production and work with retail business analysts to support their inventory lifecycles from set to sell down

●Provide analytics supporting merchandise assortment and allocation strategies that generate sales, profit and inventory turnover.●Assist in the development, coordination, and review of merchandise assortments by store/network●Collaborate with the stores on the implementation of assortment, allocation, space and replenishment strategies●Provide forecasts to and collaborate with vendors to ensure the appropriate level of product availability

●Forecast baseline and promotional sales plans on a weekly basis●Manage open to buy and margin to ensure making financial goals●Work closely with the merchant team and vendors to ensure proper assortment selection●Analyze sales and inventory trends to achieve overall sales, margin, and inventory year-end goals

●Manage advertising cadence for entire FAO assortment within the FAO Schwarz Flagship store, FAO Schwarz Pop Up Stores, and Toys R Us chain ●Weekly store visits to maintain standard visual elements, review inventory per space, and provide business solutions.●Set mock Toys R Us store with team for seasonal set meetings with DMMs●Work closely with vendors on product planning, item setup, packaging, promotions and lifecycle management●Collaborate with cross-functional counterparts to create a seamless product development item setup cadence

●Produced and executed the companies first apparel imaging program for plannogramming, working directly with Vendors and DMM●Developed the company's first Register Lane Endcap timeline and process●Received 1 of 3 JDA Mentor Awards by scoring top test results●Took the lead on developing space analysis for a new product concept being explored, "Disney & Me", which was utilized to support the buyer's overall presentation to GMM and DMM of the area●Lead the development of the company's first Merchandising Standards book specifically for the Apparel Business●Took on the challenge of re-organizing and re-formatting the company's Register Lane Endcap process●Completed feature shop linear analysis which provided senior management the ability to set the expectations of space and business growth opportunities with cross-functional partners such as the Merchants, Store Planning and Visual.●Supported the MP directors with a powerpoint detailing about the TRU Juvenile business for their presentation to the entire team●Partnered with external vendors to ensure there was a true collaboration on both in store delivery dates of product and to ensure that both parties' presentation standards were being upheld. ●Supported the roll out of FAO in to the Toys R Us and Integrated stores through creating weekly planogram updates that reflected the delivery dates of each item by week

Marketing Research Intern, including secondary research on vertical industry tiers to analyze market trends.

Conducted secondary research on vertical industry tiers to analyze market trendsCoordinated a photo shootAssisted VP of Marketing with event coordination

Drafted pitches, press releases, public service announcements, media lists Presented research through an excel document

Created and designed over thirty promotions and advertisements for weekly on and off campus eventsBuilt awareness of campus events utilizing informational display tables and Facebook.comDeveloped ideas and assisted with student field trips and campus events (i.e. movies, campus wide carnival)