Lead dynamic team in delivering innovative social media and design solutions. Cultivate strong client relationships, serving renowned brands with impactful results.

As a seasoned Marketing Manager at Volvo, I spearhead strategic initiatives in the vibrant markets of Lebanon and Jordan. My role is anchored in driving brand visibility, fostering customer engagement, and advancing market reach for Volvo in the Levant region.Key Achievements:- Brand Positioning: Led efforts to position Volvo as a premium and eco-conscious automotive brand, aligning with the values and aspirations of the local audience.- Customer-Centric Campaigns: Developed and executed customer-centric marketing campaigns that not only boosted brand loyalty but also garnered industry recognition.- Cross-functional Collaboration: Collaborated seamlessly with cross-functional teams, including Sales, Product Development, and Dealerships, to ensure consistent brand messaging and customer experiences.- Market Insights: Utilized in-depth market research and consumer insights to tailor marketing strategies, resulting in higher ROI and enhanced customer satisfaction.- Innovation: Stayed at the forefront of industry trends, incorporating cutting-edge digital marketing techniques and sustainability initiatives into our marketing endeavors.

• Ensure positive development of adidas brand image and business through an adequate PR / Event planning and execution across LENA. • Create and distribute the Omni-Channel Wholesale marketing plan related to the implementation of the Global brand calendar strategy. • Manage the DPC (Digital Partners Commerce) accounts across LENA.. • Create & deliver seasonal account plan that outlines aspects of activation, both in-store and out-of-store in collaboration with local CTC and channels. • Drive and initiate an exciting consumer experiential event at the store level in cooperation with BA, PR and SPOMA. • Report and document on performance of all Omni channel marketing initiatives for all channels to ensure its optimal results. • Plan and manage Omni-Channel MWB to ensure a right investment decision as well as ROI analysis. • Contribute to organization’s goals plus objectives and enhance market share and sales performance. • Establish strong relationships with agencies and vendors (experiential, design, printing…) • Evaluate the competencies of team members on a regular basis and provide prompt feedback and guidance to drive high performance. • Translate the company goals into team-specific actions and business plans. Control and monitor performance and results. • Monitor competitors’ activities and propose strategic directions to combat and gain market share.

• Driving the development and implementation of EIM strategy throughout LENA Region.• Manage key communications concepts through promotion of commercial product stories within in the media and the primary influencer community.• Lead the consolidations of integrated marketing strategies and plans for the market, based on overall brand direction and business objectives: Store Opening Events, Product Launch, Concept launch.• Define key influencer trends within popular culture, in order to identify authentic brand assets and partners who embody the principles of adidas Originals & Performance.• Leverage and maximize opportunities to place key adidas products through storytelling platforms; through social channels, press, music videos, film and other creative content.• Create brand heat through relevant influencers and events; and steer best practice on brand campaign implementation.• Local crisis and issues management representing adidas.• Project manager for adidas Runners Beirut/ Cairo: Global Running Community• Write and launch SMS campaign• SOCIAL MEDIA: Review Global social media plans, Adapt plans locally, Brief agency and partners & Review monthly social media calendars• CONTENT MANAGEMENT: Review available content for online use, Adapt global content locally, Develop content strategy for social media, Assist in creating content in collaboration with key local influencers

• Discussed & Identified clients requirements for PR and advertisement.• Liaised daily with clients and the media.• Built a Relationship & Networking with the clients and the media.• Monitored the media, including newspapers, magazines, journals, broadcasts, newswires and blogs, for opportunities for clients.• Developed client proposals and implement the PR activity.• Prepared regular client reports and attend client meetings.• Wrote and distributed press releases to targeted media.• Promoted news stories and features to the media.• Analyzed and evaluate media coverage.• Event management, including press conferences and promotional events.• Assisted with the production of client publications, such as in-house magazines.• Commissioning market research.• Managed Shooting Days : Coordinating studio or location photography & Crew • Undertake research for new business proposals and presenting to potential new clients.• Managed the PR aspect of a possible crisis situation.• Maintained a good relationship with the media.• Presented creative work to clients for approval or modification.• Social media - Community Manager for several accounts.Accounts Handled: DKNY, BCBG & AIDEN MATTOX (KSA), Vox Cinemas, Le Vendome hotel, Four Seasons Hotel – Beirut, Phoenicia Hotel – Beirut , Beirut Art Fair, Crowne Plaza hotel – Beirut.

• Ensured Schools positioning reflected across all PR and Event management activities.• Ensured that all PR efforts uphold the Schools brand and Safeguard its reputation and image• Handled all logistical needs pertaining to the organization of certain Events including short-listing and booking venues and ensuring that proper set-up is in place• Helped optimize and fructify the Schools alumni relations.• Helped manage and organize all alumni related events. Establish and regularly update a database featuring the contact information of all alumni a nd any relevant information and news on each• Assisted the communication team in developing presentations, drafting articles, liaising withsuppliers, distributing publications and communication material, organizing events, conducting research etc.• Handled all Schools social media accounts

- Car loans, personal loans, housing loan- Follow up debts- Issuing guarantees Workshops: Customer Service and Sales, Professional Banking Greeting.

- Monitoring department - Administrative work- Place orders from suppliers