Overseeing Marketing & Creative, Program Development, Student Success, People across EF's Higher Ed businesses

As Connelly Partners' Director of People & Culture, I developed the strategies, programs and processes that define, reinforce, and celebrate the agency's culture, values and business objectives -- all the while helping CP's employees be their best work selves and do their best work. Areas of focus included:• Talent strategy and management• Resource and partner to agency's Senior Leadership• Implementing effective people processes • Refining, developing and scaling our culture• Develop agency marketing initiatives, including PR and social promotion• Employee relations• Oversee recruiting and onboarding• Agency-wide performance management, talent calibration • Learning and development• Operations support

Results-driven doer, with a stellar record of high client satisfaction, retention and growth. Experienced in leading the ideation and successful implementation of integrated marketing campaigns for clients across various industries: Higher Education, Retail/CPG, Finance, Travel, Fast Casual/QSR, EnergyWell-versed in traditional, evolving and emerging marketing disciplines: strategic planning, creative and integrated production, media, public relations, website design and development, mobile, paid search, SEO, social media marketing, content marketing, analytics• Clients: American Tourister, Babson College, Boston College, Boston Interiors, Salem Five Bank, Samsonite• Oversaw upwards of $2.7MM in retainer and project business, the largest account base in the agency: Babson College, Boston College, American Tourister, Boston Interiors, Salem Five Bank, Samsonite• Owned senior-most client relationships across all accounts: CEO, President, CMO, Sr. Director of Marketing Communications• Managed four distinct multi-tier teams and ensured collective performance was such that accounts operated efficiently, that the agency remained profitable, and that client needs were met and expectations exceeded • Lead the strategy, execution, implementation, analysis and optimization of integrated marketing campaigns • Facilitated ongoing intra-departmental communication to ensure teams are knowledgeable about all client activity and are approaching all initiatives from an integrated point of view• Participated in agency new business development, including managing RFP submission process, writing case studies, sourcing speaking opportunities on behalf of clients and senior partner group• Spearhead formation of agency task-force of non-partner senior management to affect improvements to process, delineating cross-functional roles and responsibilities, and enhancing company culture

• Clients: American Tourister, Babson College, Boston College, Boston Interiors, Salem Five Bank, Samsonite• Responsibilities included: overseeing day-to-day client operations, including efficiency and profitability; identifying opportunities to grow various accounts, by introducing added value ideas and/or new agency disciplines/capabilities; participatinf in new business process, including case study development and standing in as account team representative; nominated to serve as adviser to agency culture committee

• Clients: American Tourister, Babson College, Beth Israel Deaconess Medical Center, New England Aquarium, Rowe Furniture/Clayton Marcus/Robin Bruce, Salem Five Bank, Samsonite, Seventh Generation• Responsibilities included: serving as primary client contact/account lead for top two largest agency accounts; working with Senior Partner/Director of Brand Management to determine strategic direction for all clients; continuing to manage Senior Brand Manager and Brand Manager across accounts

• Clients: American Tourister, Beth Israel Deaconess Medical Center, Big Picture Framing, ConEdison Solutions, MooBella, Papa Gino’s, Rowe Furniture, Samsonite• Responsibilities: work with Account Director on strategy development and implementation, continue serving as primary client contact for all projects on all accounts, including digital-only clients; independently manage small accounts; manage Brand Manager on two accounts

• Clients: Advance Internet, Papa Gino’s, New England Sports Ventures, TripAdvisor, Vinny T’s• Responsibilities: in addition to Asst. Brand Manager duties below, author strategy documents, including creative and media briefs, manage client budgets, exposure to/management of broadcast production, act as primary client contact and project manager for all accounts• Manage CP internship program across multiple semesters, including outreach, interview, and program coordination

• Clients: Advance Internet, TripAdvisor• Responsibilities: day-to-day project management support for two largest accounts, including developing/managing project schedules, updating status reports and reviewing with clients, conducting competitive reviews, trafficking, billing/other administrative tasks. Exposure to traditional and non-traditional advertising, including print, outdoor, guerilla, collateral, point-of-sale, broadcast, digital, etc.

• Client: Panera Bread• Responsibilities included: serving as client lead, overseeing day-to-day strategic direction, project management, and client profitability. Coordinating integrated campaign efforts across multiple agency partnerships and lead development of all seasonal, promotional and brand efforts. Managing Senior Account Executive and Account Executive

• Assist the President in the coordination of high-profile, annual fundraising charity events: Stars & Strikes, The Leary Firefighters Invitational, The BASH for New York’s Bravest, and The Rising Stars Gala• Responsibilities: establishing event objectives, managing event budgets, building and maintaining ties with corporate/media sponsors, fostering celebrity relations, researching and procuring vendors, designing collateral, soliciting auction donations, on-site event management, troubleshooting, event wrap-up, and general office administration• Previously interned (June 2004-May 2005) prior to being brought on as a full-time employee following graduation