Sr. Product Manager
Geneva, Switzerland, Ch
Completely revamped strategy for $450 million Dry Eye franchise, including: improved strategic target profiling, brand equity, architecture, marketing programs and advertising.Launched products in the United States. Developed positioning, messaging and campaigns to market products. Developed all selling tools and trained sales reps for effective message delivery. Drove the design of clinical studies to support product performance. Designed packaging and presentation for product sales. Worked closely with retail/trade to gain prized shelf presence and in-store promotions. Lead the marketing plan process and developed all promotional plans. Analyzed promotional performance. Managed creative agencies and many cross functional teams; including individuals from legal, regulatory, manufacturing, R&D, trademarks, marketing communications, and the phase 4 clinical group.