Elyse Grey Email & Phone Number

• Develop branding materials for new and existing projects and small businesses, from conceptualizing to brand guidelines, logos, and messaging.
• Develop executive-level presentation tools and collateral, such as slide decks, graphics, physical takeaways, and so on.
• Provide competitor research and market analysis.
• Consult on marketing plans, lead generation strategy, social media strategy, and SEO.
• Copywrite website content, blogs, social media, and digital ads.

Grand Rapids, Michigan, United States

• Lead and oversee marketing efforts, from creative to operations, for internal client groups.
• Build strong relationships between Marketing and senior leadership, balancing client needs with corporatemarketing objectives.
• Conduct both strategic and tactical client meetings to work through current project needs while planning forfuture campaigns.
• Maintain a thorough understanding of client business environments and trends by conducting secondarymarket research and… Show more
• Maintain a thorough understanding of client business environments and trends by conducting secondarymarket research and facilitating focus groups.
• Analyze member and non-member segmentation data to identify personas and life stages with largestpropensity for particular products and services. Partner with third-party consumer data firms to maximizecampaign reach.

Grand Rapids, MI

Oversaw all digital and print advertising for the Grand Rapids, Lansing, and Traverse City regions. Created and managed marketing budgets and yearly marketing plans for 16+ multi-family properties. Planned, implemented, monitored, and analyzed always-on PPC, digital display, retargeting, and reputation management campaigns. Implemented and analyzed SEO.

Greater Grand Rapids, Michigan Area

• Held progressively more responsible roles within the organization over almost a decade. Started during collegeand worked into the Marketing team within my last three years of tenure.
• Led overall marketing efforts for 7500+ apartment units and 18 individual communities. The last and largestproject-based initiative was successfully marketing a multi-million-dollar housing development.
• Worked with internal and external teams to define project scopes, resource requirements, and… Show more
• Worked with internal and external teams to define project scopes, resource requirements, and cost estimates.
• Worked with senior management and real estate developers to brand projects and develop key messaging asneeded.
• Negotiated and maintained advertising contracts, as well as contracts with local media and other vendors.

Bachelor Of Science (B.S.), Psychology

Associate Of Arts And Sciences (A.A.S.), Culinary Arts

Education record