Elyse Hart Pelfrey Email & Phone Number

Leading GM Energy's development and launch of the dealer sales channel.GM Energy puts you in control of your home’s energy with dedicated backup power and integrated energy management.Learn more at https://gmenergy.gm.com

Detroit Metropolitan Area

• Championed strategy and implementation of EV learning initiatives in start-up environment as 1 of 4 inaugural GM EV Ecosystem Team employees.
• Managed launch of new gamified EV training platform to 8,000+ dealer users, growing participation by 58% in first 6 months.
• Cultivated key cross-functional relationships to amplify greater EV Ecosystem priorities and influence.

Lansing/Flint/Saginaw

• Consulted 15 dealerships on strategy and process improvement to grow Buick Sales 7.9% and GMC Sales 16.1% YoY in 2019.
• Exceeded Buick and GMC Sales Objectives for CYTD 2019 with 108% and 118% to goal respectively.
• Grew Lansing/Flint/Saginaw Buick market share from 4.8% to 5.41% and GMC market share from 8.10% to 8.96% in 2019.
• Led district through Covid-19 pandemic obstacles to finish 103% to Buick objective and.1 ppt market share growth in 2020.
• Ranked #1 in North Central Region and #16 in Nation on Field Performance Report thru December 2020.
• Collaborated with subject matter experts to identify key opportunities for dealerships and implement action plans.

Bloomington/Normal, Illinois Area

• Exceeded Buick and GMC monthly objectives and YOY growth for the entirety of Q4 2017.
• Attained 104% to objective for 2017 Buick Budget Volume.
• Grew CAP Close Rate Metric from 5.0% for Buick and GMC to 8.1% for Buick and 6.7% for GMC in 2017.
• Grew CAP OnStar Auto Renewal Metric from 35.7% to 50.3%.

Birmingham, Alabama Area

• Led the district to exceed 100% to channel objective for all five months of assignment.
• Grew the Buick channel to achieve YOY sales growth of an average of 85% for all five months.
• Act as a main liaison between General Motors and assigned dealerships
• Facilitating, coaching and consulting with dealers to ensure monthly/yearly sales and service objectives are met as well as well as accomplishing other dealership goals
• Track dealership Customer Satisfaction Index (CSI) metrics to identify and address deficiencies
• Assist in product launches to ensure streamlined marketing and advertising between the dealer and GM

Greater Atlanta Area

Currently placed in a developmental program that will prepare me for a District Manager territory assignment upon completion of training, rotating through key positions and projects. Following initial training, I will be assigned a defined territory covering multiple dealerships. District Managers have territorial responsibility for the administration of.

Greater Atlanta Area

Southeast Region Head – Primary contact for Jack Morton/General Motors clients in the Southeast Region (SER). Responsible for aspects of all programs and projects run in the SER, including planning, activation, communication, analysis, budgeting, and reporting. Oversee Headway employees working within the SER to help ensure the Headway team meets and.

Greater Atlanta Area

Working on the General Motors team to execute grassroots marketing programs for dealerships nationwide, including: Chevrolet Youth Baseball, Chevrolet Youth Soccer, Chevrolet Youth Football, Buick/GMC Youth Football, Diamonds and Dreams, and Chevy Drive for Education.

Atlanta, GA

IDR is a management and technology consulting organization dedicated to helping our clients effectively manage, execute and deliver business and IT solutions.We effectively manage enterprise level clients and service their IT needs to ensure staffing deliverables are met in a timely manner. Clients range from Fortune 15-500 publically traded organizations.

• Managed and tracked solicitation for auction items and learned effective promotion strategies for Casino Night, annual fundraiser for the Atlanta Hawks Foundation, contributing to one of the most successful fundraisers.
• Coordinated the distribution of over 2,000 donated community tickets for local non-profits, maintaining contact with over 50 group representatives and allocating tickets based on availability and need
• Managed and communicated with Poetry Slam participants and organized over 200 entries
• Executed multiple player appearances, facilitating fan engagement
• Coordinated the distribution of over 30,000 community vouchers
• Prepared for and managed in-game Silent Auctions, selling between $700-$1000 worth of merchandise per game and learning pricing and promotion strategies

• Organize the game day recruitment of prospective high school football players for the University of Georgia football program in conjunction with the Recruiting and Coaching Staff
• Manage over 80 hosts to market Georgia Football through special events, catering, and promotions
• Attend to the needs of recruits and their families while advocating for UGA athletics and student life

• Serve on Board of Directors for the largest student-run philanthropic organization at UGA
• Analyze, select, and execute strategic fundraising, managerial, and event planning decisions
• Create strategies to market UGA HEROs to targeted segments on campus
• Develop and implement objectives for Greek Affairs, Campus Development, Multicultural Affairs, and Philanthropists Relations committees to fundraise and recruit philanthropists
• Advise committee chairs in fundraising event planning and execution and committee management

• Oversee affairs of and establish goals for the largest student-run organization at UGA as a member of the Executive Council leading to one of the most successful years in recent history
• Actively participate in weekly Executive meetings, focus group meetings, and committee meetings
• Recruit over 2,000 philanthropists, achieving organizational goals of raising $75,000 in the Spring 2010
• Plan and execute multiple fundraising events raising over $6000
• Manage and allocate a $2000 budget
• Network within the Greek system at the university to promote the mission of UGA HEROs

• Promote the University of Georgia to prospective students through the Office of Admissions, meeting and exceeding recruitment goals
• Speak with and advise high school students in the college decision process

• Contribute to the planning and execution of fundraising events raising over $11,000
• Assisted in leadership for 2010 Recruitment and procured necessities for House Tours

• Selected to participate in International leadership and service non-profit opportunity
• Learned valuable lessons from luminaries and locals, completed personal vision casting and personality assessments for personal and team leadership, served in local township, engaging others and participating in.

Bachelors, Business Administration: Marketing. Minor: French

Activities and Societies: Alpha Omicron Pi, UGA HEROs, Georgia Recruitment Team, Georgia Football Recruitment Office, Terry College of.

Master Of Business Administration - Mba

Maintained a 4.0 GPA while working full-time. Member of winning group Best Overall Presentation for our client, Coffee Cat, for our Team.