Elyse Hart Pelfrey Email & Phone Number

Leading GM Energy's development and launch of the dealer sales channel.GM Energy puts you in control of your home’s energy with dedicated backup power and integrated energy management.Learn more at https://gmenergy.gm.com

Detroit Metropolitan Area

• Championed strategy and implementation of EV learning initiatives in start-up environment as 1 of 4 inaugural GM EV Ecosystem Team employees.• Managed launch of new gamified EV training platform to 8,000+ dealer users, growing participation by 58% in first 6 months.• Cultivated key cross-functional relationships to amplify greater EV Ecosystem priorities and influence.

Lansing/Flint/Saginaw

• Consulted 15 dealerships on strategy and process improvement to grow Buick Sales 7.9% and GMC Sales 16.1% YoY in 2019.• Exceeded Buick and GMC Sales Objectives for CYTD 2019 with 108% and 118% to goal respectively. • Grew Lansing/Flint/Saginaw Buick market share from 4.8% to 5.41% and GMC market share from 8.10% to 8.96% in 2019.• Led district through Covid-19 pandemic obstacles to finish 103% to Buick objective and .1 ppt market share growth in 2020. • Ranked #1 in North Central Region and #16 in Nation on Field Performance Report thru December 2020.• Collaborated with subject matter experts to identify key opportunities for dealerships and implement action plans.• Mentored 9 District Managers in Training in key areas as they shadowed meetings with dealer contacts.

Bloomington/Normal, Illinois Area

• Exceeded Buick and GMC monthly objectives and YOY growth for the entirety of Q4 2017.• Attained 104% to objective for 2017 Buick Budget Volume.• Grew CAP Close Rate Metric from 5.0% for Buick and GMC to 8.1% for Buick and 6.7% for GMC in 2017.• Grew CAP OnStar Auto Renewal Metric from 35.7% to 50.3%.

Birmingham, Alabama Area

• Led the district to exceed 100% to channel objective for all five months of assignment.• Grew the Buick channel to achieve YOY sales growth of an average of 85% for all five months. • Act as a main liaison between General Motors and assigned dealerships• Facilitating, coaching and consulting with dealers to ensure monthly/yearly sales and service objectives are met as well as well as accomplishing other dealership goals• Track dealership Customer Satisfaction Index (CSI) metrics to identify and address deficiencies• Assist in product launches to ensure streamlined marketing and advertising between the dealer and GM• Build and maintain friendly, warm, high trust relationships and networks of business contacts while acting with integrity and a respect for others and an ability to demonstrate teamwork.• Monitor dealership personnel training to maintain 100% compliance in GM training objectives• Assist dealers in business and inventory management, including vehicle ordering and inventory balancing• Work with dealers to improve profitability through marketing, merchandising, and operations consulting• Analyze dealer sales, local market, and competition to identify specific brand opportunities by using good judgment and generating and evaluating alternatives; developing and implementing effective solutions• Increase sales of GM vehicles and parts to dealers• Assist in dealer and customer problem resolution• Handle recall and special policy inquiries, as well as warranty process management• Coach dealer on customer retention, satisfaction and dealership loyalty

Greater Atlanta Area

Currently placed in a developmental program that will prepare me for a District Manager territory assignment upon completion of training, rotating through key positions and projects. Following initial training, I will be assigned a defined territory covering multiple dealerships. District Managers have territorial responsibility for the administration of the Sales and Service Agreements that exist between General Motors and its dealers. I will act as a consultant to the dealers by working together with them on the development and implementation of their business plans. I will be working closely with the dealerships to ensure that our customers have the best customer experience from the point of purchase through the life cycle of that vehicle. I will be involved in a variety of activities including implementation and development of marketing initiatives, customer retention, product displays, financial analysis, and training.

Greater Atlanta Area

Southeast Region Head – Primary contact for Jack Morton/General Motors clients in the Southeast Region (SER). Responsible for aspects of all programs and projects run in the SER, including planning, activation, communication, analysis, budgeting, and reporting. Oversee Headway employees working within the SER to help ensure the Headway team meets and exceeds client expectations.Youth Football Program Head – Primary contact for the Buick/GMC and Chevrolet Youth Football program. Manage all aspects of the program from start to finish in conjunction with Account Directors, including budgeting, reporting, communication, and vendor management. Monitor the program and look for ways to enhance, streamline and grow it in the future.Communications Specialist – Manage program communication, working with team members to develop key messaging strategies and write and edit pieces. Survey Specialist – Develop and distribute program surveys sent to thousands of dealerships and leagues across the country. Work with Account Directors to analyze response data to make strategic and thoughtful improvements for programs.Responsible for several markets across the country, including: Atlanta (GA), New Orleans (LA), Oklahoma City (OK), and Valley-Harlingen (TX). Establish relationships with both dealership and sponsored league contacts in order to facilitate a mutually beneficial program, increasing sales for the dealership as well as sponsorship funds for the leagues. In addition to daily program coordination, responsible for planning Chevy Youth Baseball and Chevy Youth Soccer clinics for program participants in conjunction with MLB and MiLB teams and professional coaching groups.

Greater Atlanta Area

Working on the General Motors team to execute grassroots marketing programs for dealerships nationwide, including: Chevrolet Youth Baseball, Chevrolet Youth Soccer, Chevrolet Youth Football, Buick/GMC Youth Football, Diamonds and Dreams, and Chevy Drive for Education.

Atlanta, Ga

IDR is a management and technology consulting organization dedicated to helping our clients effectively manage, execute and deliver business and IT solutions.We effectively manage enterprise level clients and service their IT needs to ensure staffing deliverables are met in a timely manner. Clients range from Fortune 15-500 publically traded organizations to privately held firms in the Atlanta surrounding areas.Our Goal: To be the BEST IT Staffing Company the World has ever seenOur Mission: We play to win; Love to live; Create leaders; Give back; Become legendary

• Managed and tracked solicitation for auction items and learned effective promotion strategies for Casino Night, annual fundraiser for the Atlanta Hawks Foundation, contributing to one of the most successful fundraisers in the event’s history• Coordinated the distribution of over 2,000 donated community tickets for local non-profits, maintaining contact with over 50 group representatives and allocating tickets based on availability and need• Managed and communicated with Poetry Slam participants and organized over 200 entries• Executed multiple player appearances, facilitating fan engagement• Coordinated the distribution of over 30,000 community vouchers• Prepared for and managed in-game Silent Auctions, selling between $700-$1000 worth of merchandise per game and learning pricing and promotion strategies• Provided excellent customer service to community members and partners• Developed community outreach initiatives aligning with the Atlanta Hawks brand strategy• Researched and analyzed foundation fundraising initiatives of all NBA and NHL franchises• Responsible for item donation request program, approving and denying over 50 weekly requests• Networked with other NBA franchises for item donation trades and program best practices• Created Social Media Report after successfully increasing Facebook and Twitter interactions• Researched and developed outline for Hawks Educational Programming, including the Read to Achieve program based on NBA Cares initiatives• Planned and executed company service projects

• Organize the game day recruitment of prospective high school football players for the University of Georgia football program in conjunction with the Recruiting and Coaching Staff• Manage over 80 hosts to market Georgia Football through special events, catering, and promotions• Attend to the needs of recruits and their families while advocating for UGA athletics and student life

• Serve on Board of Directors for the largest student-run philanthropic organization at UGA• Analyze, select, and execute strategic fundraising, managerial, and event planning decisions• Create strategies to market UGA HEROs to targeted segments on campus• Develop and implement objectives for Greek Affairs, Campus Development, Multicultural Affairs, and Philanthropists Relations committees to fundraise and recruit philanthropists• Advise committee chairs in fundraising event planning and execution and committee management

• Oversee affairs of and establish goals for the largest student-run organization at UGA as a member of the Executive Council leading to one of the most successful years in recent history• Actively participate in weekly Executive meetings, focus group meetings, and committee meetings• Recruit over 2,000 philanthropists, achieving organizational goals of raising $75,000 in the Spring 2010 • Plan and execute multiple fundraising events raising over $6000• Manage and allocate a $2000 budget• Network within the Greek system at the university to promote the mission of UGA HEROs• Market events and donation opportunities through print and social media • Communicate, negotiate and build relationships with local business owners to procure donations• Elected to manage the Rising Leaders Committee, an elite group selected to launch a special fundraising project, working in conjunction with HERO for Children, Inc. in Atlanta, Georgia

• Promote the University of Georgia to prospective students through the Office of Admissions, meeting and exceeding recruitment goals• Speak with and advise high school students in the college decision process

• Contribute to the planning and execution of fundraising events raising over $11,000• Assisted in leadership for 2010 Recruitment and procured necessities for House Tours

• Selected to participate in International leadership and service non-profit opportunity• Learned valuable lessons from luminaries and locals, completed personal vision casting and personality assessments for personal and team leadership, served in local township, engaging others and participating in sustainable service learning programs

Bachelors, Business Administration: Marketing. Minor: French

Activities and Societies: Alpha Omicron Pi, UGA HEROs, Georgia Recruitment Team, Georgia Football Recruitment Office, Terry College.

Master Of Business Administration - Mba

Maintained a 4.0 GPA while working full-time. Member of winning group Best Overall Presentation for our client, Coffee Cat, for our Team.