Senior Brand Manager - Black And Decker, Defender And House Of Marley
Commerce Township, Michigan, Us
Managed product development and strategic marketing initiatives for successful product launches across mass, specialty, and club channels for the Black & Decker, Defender, and House of Marley product lines.Oversaw research, design, sourcing, and marketing activities across various product categories.Collaborated closely with the sales force to secure placements with major retailers such as Walmart, Best Buy, OfficeMax, Target, and Bed Bath & Beyond.Recognized with several accolades, including the CES Design and Engineering Award, Good Design Award, Red Dot Award, O Magazine Wish List, and Appliance Magazine Product of the Year.Traveled to Asia regularly to meet with factories, evaluate new technologies, and strengthen partnerships.Made product presentations on QVC and other live media platforms.Developed and implemented integrated marketing plans encompassing public relations, advertising, merchandising, social media, and internet strategies.Orchestrated a large-scale event attended by 1,000 customers, media representatives, and trade guests, featuring 11 members of the Marley family.