• Managed day-to-day operations of integrated marketing plans encompassing digital media and traditional marketing channels; oversaw multiple projects concurrently and problem-solved under tight time constraints• Developed strategic tactical plan and scope of work for $1-3MM budgets. Oversaw financial and budget management, and coordinated financial reconciliation and billing• Cultivated strong relationships as primary point of contact for client, internal team, partner agencies and vendor questions/requests; collaborated with sister agencies on global brand initiatives and interactive tactics• Partnered with client regulatory, legal and medical review teams to ensure timely development of quality, compliant promotions• Assisted in market research analysis: supervised the development of messaging stimuli, provided input on discussion guide, took part in debrief and presented tactical recommendationsClient experience: Dapagliflozin Global (AstraZeneca/Bristol-Myers Squibb), Xiaflex (Auxilium Pharmaceuticals), Claritin, Coppertone, Afrin PureSea (Schering-Plough), Uroxatral (sanofi-aventis)

• Created acquisition and retention programs to drive health care professionals to Wyeth.com, Wyeth's HCP portal; within one year reached over 80,000 registrations• Managed production and legal submissions for Wyeth.com's online and offline relationship management tactics and Women's Health Care Portal website• Supervised the development of a non-personal promotion (NPP) program including live tele-detailing, website development and direct mail targeting non-called on (white space and no-see) Neurologists and Primary Care Physicians• Collaborated with strategy, planning and marketing enablement teams to develop communication strategy, cadence and business rules for programs• Compiled scope of work and managed all billing and financial mattersClient experience: Wyeth.com/Wyeth Marketing Engine, Wyeth Women's Health Care Portal (Wyeth Pharmaceuticals), Mirapex-Parkinson's Disease (Boehringer-Ingelheim)

• Collaborated with internal teams on the creation of promotional campaigns including weekly broadcasts, breaking daily comp sales records in 2006• Effectively managed $16MM broadcast media plan and added value for 4 target markets• Supervised the planning, execution and analysis of qualitative and quantitative research studies• Charted and analyzed daily sales comps and trends to effectively monitor the client's businessClient experience: Wickes Furniture

• Increased advertising budget from $2 million print plan for 4 product lines to $10 million print/national cable plan for 14 products/line extensions over 4 years• Launched first client TV campaign, increasing sales of Palmer's Cocoa Butter Formula for Stretch Marks by over 100% in 6 monthsClient experience: E.T. Browne Drug Co., Inc., (Palmer's Cocoa Butter Formula, Palmer's Skin Success, Palmer's Shea Butter Formula, Black & Beautiful), Hilton Garden Inn Staten Island/Nicotra's Ballroom/Lorenzo's Restaurant & Bar; Nathan's Famous, Miami Subs