Luxury residential real estate specialist in Miami Beach and the greater Miami area

-Managed the planning and execution of all in-store retail events nationwide to support new product launches, promote brand awareness, and foster strategic partnerships-Created all retail marketing communications and directives to ensure corporate marketing initiatives were clearly verbalized and could be properly implemented at the retail store level -Maintained updated competitive forecast to aid in development of all retail promotions from strategy to execution-Established relationships with mall management to maximize promotional impact, driving greater traffic and sales-Collaborated closely with graphics design team in creating meaningful marketing collateral

-Tracked media coverage through press clippings and created a monthly qualitative media coverage report- Highlighted Prada and Miu Miu editorial coverage in U.S. publications for corporate headquarters in Milan-Compiled and organized databases and mailings for promotional events-Facilitated press coverage by communicating with journalists to fulfill image requests for all Prada and Miu Miu lines-Assisted Miu Miu wholesale team in showroom during market appointments with buyers -Worked with internal VIP team and photographers to ensure documentation of celebrities at events to aid sell-in

-Worked in-store to gain better understanding of product line and consumer perception-Supported sales team and maintained clothing racks and accessory displays

-Archived collateral marketing materials to evaluate successful marketing tactics-Contributed to organization of marketing events including new store openings and in-store events-Researched potential new store sites nationwide using demographics, sales trends, and market penetration analysis-Conducted product research for new Intermix scent through in-store surveys

-Merchandised product displays to optimize space and facilitate greater consumer pull through-Organized and monitored store inventory to maintain proper levels -Assisted in buying decisions of watches and gift items sold in store-Maintained online store and website by adding pictures of products and their descriptions-Consistently increased revenue as top sales associate

-Shadowed vendor representative to learn about watch trends and market positioning at Macy’s-Conducted sales of Anne Klein watches