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Influence Opinions™ (IO) is a communications strategy firm that operates at the intersection of public affairs and marketing. Whether it’s cause-related organizations, associations or corporations, we work with clients that have a unique public initiative—here in Texas or across the U.S. Using our diverse approach to data gathering, we deliver information that is vital in crafting successful campaigns. Thoughtful insight and targeted outreach are the basis of Influence Opinions.We bring top-level strategic audience experience from the public affairs, non-profit management, and corporate branding fields and layer on expertise in digital issue mapping for a full view of a client’s issue. This allows us to layout the best approach to transform the opinions you or your client want to impact.
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PresidentDigital Advance Jan 2021 - PresentAustin, Tx, UsSeasoned public affairs and digital media professional with deep experience in winning legislative and policy fights in Texas and across the country. Yates has leveraged experience in campaigns, corporate roles, digital and data into cutting edge solutions for corporate, government, association and foundation clients. -
Founder & CeoInfluence Opinions 2002 - Jan 2021Elyse Yates is the Founder and CEO of Influence Opinions™. She offers more than two decades of experience and expertise in arenas as diverse as politics, high-tech, public affairs, nonprofits and entertainment – not to mention amazing big-picture vision, incredible insight and strategies that work.
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CeoMtouring Inc 2000 - 2003
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Managing DirectorPublic Strategies Inc. 1997 - 2002Austin, Texas, UsPrior to launching the firm, Elyse was a Managing Director for Public Strategies, Inc., and the recognized leader in public perception management for Fortune 500 companies. During her tenure there, Elyse built an interactive business unit and a media relations division, managed the marketing and branding of the company, and led teams consulting for a broad spectrum of clients including: Perot Systems, the San Antonio Spurs, Schering Plough, Seton Healthcare Family and Southwest Airlines. -
Media SpecialistIbm 1996 - 1997Armonk, New York, Ny, UsEarlier in her career, Elyse was a media relations specialist for IBM, where she helped found the IBM software Image Team and worked closely with media nationwide. -
Deputy Spokesperson | Deputy Press SecretaryOffice Of Governor Ann Richards 1993 - 1995Among her earlier political credentials, Elyse served as Deputy Press Secretary for then-Governor Ann Richards and as associate director of the Texas Consumer Association.
Elyse Yates Skills
Elyse Yates Education Details
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The University Of Texas At AustinJournalism -
St.Edward'S UniversityCommunications -
Texas Tech University -
Universty Of North Texas -
Westlake High School -
Westlake -
Westlake
Frequently Asked Questions about Elyse Yates
What company does Elyse Yates work for?
Elyse Yates works for Digital Advance
What is Elyse Yates's role at the current company?
Elyse Yates's current role is President Digital Advance.
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What schools did Elyse Yates attend?
Elyse Yates attended The University Of Texas At Austin, St.edward's University, Texas Tech University, Universty Of North Texas, Westlake High School, Westlake, Westlake.
What skills is Elyse Yates known for?
Elyse Yates has skills like Media Relations, Strategic Communications, Public Relations, Social Media, Marketing Communications, Crisis Communications, Blogging, Public Speaking, Press Releases, Digital Marketing, Public Affairs, Digital Media.
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