Managed end-to-end marketing campaigns, including planning, creative development, and performance tracking across multiple channels such as digital, social media, email, and events. Collaborated with cross-functional teams, such as sales, business partners, and creative, to ensure alignment on marketing initiatives, product development, and brand messaging. Oversaw the development and production of marketing collateral, including brochures, sales presentations, and promotional materials. Led social media strategy and content creation, resulting in continuous growth in followers. Managed relationships with external agencies and vendors, including monitoring performance to ensure timely and quality deliverables.Key Accomplishments: • Coordinated and executed events, including trade shows, conferences, and product launches. • Lead in preparation of key organizational meetings, including department meetings, operational leadership meetings, and strategy discussions, documenting key decisions and action items and tracking next steps with partner companies. (TripShot, SC Soft, Trillium, ANNA/Dewberry, Token Transit)• Develop business and project plans for initiatives that cut across the organization, including new service launch opportunities and improvements to internal operations. (Launch EVE service, implement new ANNA service, Digital Ticketing Program)

Work closely with internal Sales Department and Resort partners to ensure branding and information is contributing to meeting goals and customer needs. Ideate, create, implement, and monitor marketing campaigns on all social media platforms and content blog posts to ensure viewer engagement by networking with influencers. Ensure all press materials, social and website content, and other related media followed brand guidelines and marketing practices. Work with internal Business Development Director and Teams in the development of marketing strategies, client development plans, and product development plans. Manage workflow and content calendar to continually improve processes. Maintain working relationships with sales management, business development, operations, and third parties to ensure efficiency or workflow. Attend events and collaborate with influencers to represent company and communicate company service and branding.Key Accomplishments:  Rebrand company services to follow umbrella branding.  Increase social media following by 17% in 6 months, averaging an increase of 3% monthly. 290% increase in accounts reached in 90 days. Collaborate with multiple Disneyland social media influencers to promote service through events. Spearhead on creating marketing content and oversee development of white-label mobile app created by 3rd party – new product launch.

Accelerate achievement of the Travel Industry and Special Markets department’s revenue and attendance goals. Act as a leading representative within the industry and handle a wide range of related functions, such as management of travel agency accounts and new business prospecting. Facilitate product development meetings with teams in sales and IT to improve product delivery. Engage customers through participation in trade shows, conventions, and events. Devise reports with competitor analyses and monthly redemption insights highlighting trends for leadership. Spearhead promotional hospitality events with local hotels and resorts with the goal of building rapport and improving client relationships. Create, maintain, and monitor standard operating procedures expediting go to market processes for Cedar Fair sister parks. Key Accomplishments:  Created high impact copy and images for the 2020 destination fact sheet.  Served as the 2020 OCVA Workforce Public Speaker on behalf of the Knott’s Farm sales team.  Knott’s Berry Farm Associate of the Quarter – 4th Quarter. Increased 2019 promo code sales 300%.

Continually monitored and assessed the company’s online brand properties and sought approaches to strengthen customer relationships. Tracked all monthly sales records reporting millions in revenues and identified and presented trends to leadership teams. Generated essential forms and contracts for orders and new customer onboarding. Processed orders and distributed tickets in a timely manner. Prepared the sales product portfolio and partnered with IT staff on several product developments. Designed an Educational Guest Relations Training program for frontline staff. Transferred voucher client information into an organized and efficient barcoded system. Drafted excel sheet that simplified data management, such as product type, code, and pricing. Key Accomplishments:  Collaborated with IT department to implement a solution that enabled connectivity across Knott’s Berry Farm ticket systems and E-commerce website and Ingresso. Assisted with sales activities resulting in 11% growth YoY.

Spearheaded marketing initiatives focused on building brand awareness and driving market penetration. Created brand images, such as logos, templates, web designs, and labels. Devised marketing plans and conducted in depth research. Organized logistics for trade shows, from booth set up and design to employee schedules. Utilized QuickBooks to administer accounts receivables, sales, and purchasing. Key Accomplishments:  Helped the company to build rapport with customers by participating in events and trade shows.