Elyssa Hines Email & Phone Number

Washington, District Of Columbia, Us

At Social Driver, I have built an effective marketing strategy that boosts lead generation and enhances our brand awareness as a people-centric, award-winning digital marketing agency.

Washington, Dc, Us

Social Driver is the presenting sponsor of the National Digital Roundtable, the premier convener of digital innovators, leaders and policy shapers. Our mission is to educate and inform professionals in a variety of fields and disciplines about the technology, trends and tactics that are transforming how society interacts with the world around them.As Marketing Director for Social Driver, I manage events, content and branding for the National Digital Roundtable, including launching the new National Digital Roundtable website and brand in 2023.

I provide strategic marketing and communications consulting on behalf of SaaS/tech, social impact, and entertainment clients. To date, I've supported the goals and visions of clients across 50+ campaigns and projects including:-Managing high-profile integrated marketing partnerships on behalf of Red Nose Day/Comic Relief's multimillion-dollar fundraising campaign. -Creating a digital marketing and advertising strategy tailored to address the needs of a growing B2B social impact consultancy.-Advising a SaaS startup on their marketing and thought leadership strategy to grow and retain business. -Driving the regional publicity, awards campaign, and grassroots promotion of award-winning films for HBO, National Geographic, Apple TV+, Lionsgate, and others.

Brooklyn, New York, Us

As Head of Marketing for a B2B Corporate Social Responsibility SaaS start-up, my role encompassed creating and implementing all marketing and communications strategies for Deed. This included developing marketing plans during prestigious Y-Combinator and our Series A fundraise. Deed's workplace giving platform is designed to provide an exciting experience around volunteering, giving, and everyday actions, making the world a better place. Deed serves Fortune 500 enterprises and fast-growing startups by offering an extensive cross-platform solution that includes Slack and native mobile apps, meeting employees where they are. Moreover, the cutting-edge community features are perfect for employee resource groups, enabling them to support an inclusive and purpose-driven culture. Through my efforts, I aimed to empower companies to build community and create a positive impact.

New York, Ny, Us

As a strategic marketing and communications manager, I oversaw the development and implementation of marketing plans for DoSomething, the world's largest nonprofit for Gen Z and social impact. Using a combination of creative tactics and a data-driven mindset, I focused on growing the organization's audience and amplifying its work through storytelling across all channels, including owned and earned media. Additionally, I managed a three-person team responsible for overseeing social media, growth marketing, and partnerships. I cultivated partnerships with media companies, apps, websites, and other organizations to increase the visibility of DoSomething campaigns and promote them to broader audiences. My efforts resulted in increased awareness and engagement with DoSomething's mission and helped the organization achieve its goals for social impact.

New York, Ny, Us

New York, New York, Us

I provided strategic consultation to nonprofit and entertainment industry clients, with a particular focus on influencer marketing. My responsibilities included creating the overall strategy for client campaigns, including the development and execution of campaign assets. I ensured that deliverables met or exceeded client expectations and that our strategy came together seamlessly throughout the execution process. Collaborating closely with our Marketing and Communications Director, I oversaw outreach to celebrity teams and helped shape campaign messaging. As a supervisor, I managed full-time staff, part-time staff, and contractors working on a given campaign, setting goals and responsibilities for success and implementing internal infrastructures to improve client deliverables, business development, and overall internal efficacy. Additionally, I developed campaign strategies and opportunities for engagement for prospective clients, creating pitch decks, proposals, and presentations. Finally, I worked closely with the CEO to cultivate relationships with potential clients, helping to expand the reach and impact of our services.

New York, New York, Us

Worked closely with the EIC and editors to collaborate on articles for print and online, including co-creating the "Meet the Canvas" style feature series.

Wrote Live Reviews and Albums Reviews.

Wrote features articles on Chicago music scene and contributed to staff-wide pieces.

Master Of Arts (Ma), Media, Culture And Communications

Bachelor Of Arts (B.A.), Media Studies And Multimedia Journalism