Elyssa Holiber Email & Phone Number

- Serve as a guide for participants in Yale hosted, enhanced cognitive based therapy study- Work with individuals struggling with binge-eating disorder, review their progress, facilitate discussion, and establish goals

• Advise embedded teams on hiring, training, account management, internal & external communication
• Assist teams that are undergoing sudden transitions (i.e. newly acquired business, changes in staff, at-risk accounts)
• Primary Responsibilities: Audit teams’ existing processes, identify areas for greatest improvement and work with team members to reach newly set goals for the employee, the team and the client
• Key Achievements: Consulted with six teams from five different Publicis agencies to achieve account/employee security; aided in the development and backfill hiring of the entire Zenith Toronto Search department (7 new.

Greater New York City Area

Greater New York City Area

• Responsible for SEM account management, business retention & growth and overall satisfaction across all SF clients
• Drive development of testing and innovation for digital media activation e.g. Beta Programs, Audience Segments
• Identify and analyze marketplace trends for shared advantage by all clients across verticals
• Primary Responsibilities: Keeps NY senior leadership briefed on achievements and potential risks, works closely with all dept. leads to meet client and agency objectives and oversee employee development (including.
• Key Achievements: Integrated SEM with DMP for advanced remarketing tactics; manage SF agency transition from Optimedia to Performics; rewarded Optimedia’s Outstanding Award by Executive Management Team

San Francisco Bay Area

• Provided strategic oversight for planning, set-up, and optimizations across Optimedia SF Search accounts
• Fostered team growth to advance media planners’ skills leading them into more senior roles
• Served as media liaison between Seattle programmatic team and SF display media teams
• Primary Responsibilities: Oversee SF Search employees’ day-to-day tasks and ongoing development; work with clients & other media teams to establish and evolve strategy as technology advances, collaborate with Search.
• Key Achievements: Launched QSR’s partnership with Yelp; pitched Opti & Performics digital services to Travel company (Display, SEM and SEO) resulting in 8MM+ increase in media spend

San Francisco Bay Area

• Day-to-Day client contact with and account lead on SEM, YouTube, GDN, and Yahoo Native campaigns
• Responsibilities include: Managing team’s daily/weekly/monthly deliverables, review & test new partners to grow impact of existing efforts

Greater New York City Area

• Train new hires on Paid Search strategy, best practices, tools and products as well as QA their work daily (kw builds, analysis, data, etc.)
• Actively seek internal process improvements to increase efficiency and scalability
• Leverage learnings from past campaigns to create strategic and tactical recommendations for new campaigns to present to clients
• Develop strategic approach to build out keyword and ad copy recommendations
• Build campaign wrap-up reports that highlight Search & YouTube achievements & emphasize key takeaways
• Exceed KPIs by proactively analyzing accounts for innovative opportunities & develop/maintain strategies to improve overall performance

Greater New York City Area

• Executed daily management of campaigns for Paid Search based on strategic approach & recommendations
• Optimized accounts on a regular basis to improve account performance & reach goals (i.e.clicks, conversions, CTR, CPC)
• Created weekly reports with data & analysis; presented results to clients
• Managed TrueView & Promoted video campaigns
• Contributed research & Search strategy for new business pitches

London, United Kingdom

Greater New York City Area

Master Of Science - Ms, Dietetics/Dietitian

Master Of Arts (Ma), Social Entrepreneurship

SROI Reporting, Dissertation on Social Entrepreneurship in Transitional Economies

Bachelors Of Arts, Metropolitan Studies

WYSE Mentor Program, NYU Mock Trial, La Pietra Theater Group

Hs Diploma