Elzanne Strydom Email & Phone Number

Sydney, Nsw, Au

A digital marketing agency driven by a return-on-investment mindset, we are experts in both eCommerce and content marketing, with a data-centric approach. We partner with clients to meet their digital marketing and business development needs, leveraging a deep understanding of cross-platform trends in digital media. This enables us to provide comprehensive solutions across paid media, retention marketing, digital strategy, and eCommerce growth.We go beyond traditional content marketing by crafting impactful business stories and strategic funnels that drive eCommerce success and deliver measurable results.

Sydney, Nsw, Au

News Corp Australia is the leading destination for news, lifestyle, sport, and business content, playing an essential role in the lives of consumers while offering a powerful platform for advertising partners to engage with these audiences.As Agency Director, I led relationships with top media agencies including OMD, Universal McCann, PHD, and Initiative. I served as the Senior Lead on major group pitches and successful campaigns for News Corp, including the National Broadband Network rollout and Telstra’s customer-centric marketing initiatives, driven by NPS score improvements and consumer engagement strategies.

Milton, Qld, Au

Responsibilities and leadership of three key verticals within the Herald Media brand: Entertainment, Motoring, and General.Key Responsibilities: • Developed and executed strategic plans for each vertical and publication, adapting to the evolving media landscape and market conditions. • Managed a team of 35 staff, including 4 direct reports, ensuring alignment with business goals and operational efficiency. • Led strategic direction to identify opportunities for growth, driving increased market share for each channel. • Identified and capitalized on growth opportunities by formulating and implementing targeted plans. • Developed and implemented reporting structures to ensure clear communication and performance tracking. • Positioned media brands as market leaders in their categories through comprehensive, integrated sales and marketing programs. • Successfully achieved annual revenue targets while managing expense budgets. • A notable highlight was winning the International Newspaper Marketing Award for the rebranding and multi-platform launch of Drive, as well as leading the successful launch of Taste and the Woolworths Countdown partnership.

Nz

Key Duties and Responsibilities: • Lead and manage a team of 50+ contact centre staff, ensuring optimal performance and alignment with business objectives. • Oversee operations across key advertising sectors, including Real Estate, Automotive, Employment, General, and Special Features. • Monitor and improve customer service through detailed analysis of call centre metrics, ensuring high standards are consistently met. • Drive operational efficiencies by developing and implementing best practices to enhance productivity and service delivery. • Lead, coach, and mentor a team of 4 sales managers, fostering professional growth and strong leadership within the sales function. • Develop and execute an integrated marketing plan aimed at achieving targeted results and driving business growth.

Cape Town, Western Cape, Za

As a founding team member, I played a pivotal role in launching this highly successful media venture. Within four years, daily sales exceeded half a million copies, generating annual revenue of over R400 million.I was responsible for setting and managing national income and expense budgets, overseeing both the National Newspaper and four regional titles.In my role, I strategically managed the advertising, marketing, distribution, and developed third-stream revenue opportunities, guiding the strategy and tactics for each division while leading their executive teams.I was also responsible for driving innovation, overseeing creative implementation, and fostering sustained growth.

Master Of Business Administration - Mba, Business Administration And Management, General

Business/Corporate Communications

Bachelor'S Degree, Marketing

Bachelor'S Degree